diff --git a/src/products/components/ProductVariantCreatorPage/ProductVariantCreatorValues.tsx b/src/products/components/ProductVariantCreatorPage/ProductVariantCreatorValues.tsx
index d10a3100d..db699162a 100644
--- a/src/products/components/ProductVariantCreatorPage/ProductVariantCreatorValues.tsx
+++ b/src/products/components/ProductVariantCreatorPage/ProductVariantCreatorValues.tsx
@@ -126,6 +126,7 @@ const ProductVariantCreatorValues: React.FC<ProductVariantCreatorValuesProps> =
                   handleValueClick(attribute.id, event.target.value)
                 }
                 allowCustomValues={true}
+                fetchOnFocus={true}
                 fetchChoices={value =>
                   fetchAttributeValues(value, attribute.id)
                 }