diff --git a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
index fe5651782..3952f34db 100644
--- a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
+++ b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
@@ -98,7 +98,8 @@ const ProductVariantPrice: React.FC<ProductVariantPriceProps> = props => {
             {intl.formatMessage(
               disabledMessage || {
                 id: "e48Igh",
-                defaultMessage: "There is no channel to define prices for",
+                defaultMessage:
+                  "Assign this variant to a channel in the product channel manager to define prices",
                 description: "variant pricing section subtitle"
               }
             )}
diff --git a/src/storybook/__snapshots__/Stories.test.ts.snap b/src/storybook/__snapshots__/Stories.test.ts.snap
index db892f4c2..953ae56de 100644
--- a/src/storybook/__snapshots__/Stories.test.ts.snap
+++ b/src/storybook/__snapshots__/Stories.test.ts.snap
@@ -229918,7 +229918,7 @@ exports[`Storyshots Views / Products / Product variant details when loading data
               <div
                 class="MuiTypography-root-id MuiTypography-caption-id"
               >
-                There is no channel to define prices for
+                Assign this variant to a channel in the product channel manager to define prices
               </div>
             </div>
           </div>