diff --git a/src/components/SeoForm/SeoForm.tsx b/src/components/SeoForm/SeoForm.tsx
index 302ef76d4..717afc81c 100644
--- a/src/components/SeoForm/SeoForm.tsx
+++ b/src/components/SeoForm/SeoForm.tsx
@@ -6,12 +6,11 @@ import TextField from "@material-ui/core/TextField";
 import Typography from "@material-ui/core/Typography";
 import { PageErrorFragment } from "@saleor/fragments/types/PageErrorFragment";
 import { ProductErrorFragment } from "@saleor/fragments/types/ProductErrorFragment";
-import { PageErrorCode, ProductErrorCode } from "@saleor/types/globalTypes";
-import { getProductErrorMessage } from "@saleor/utils/errors";
+import { getFieldError, getProductErrorMessage } from "@saleor/utils/errors";
 import getPageErrorMessage from "@saleor/utils/errors/page";
 import classNames from "classnames";
 import React from "react";
-import { FormattedMessage, useIntl } from "react-intl";
+import { defineMessages, FormattedMessage, useIntl } from "react-intl";
 import slugify from "slugify";
 
 import CardTitle from "../CardTitle";
@@ -23,16 +22,7 @@ enum SeoField {
   description = "seoDescription"
 }
 
-const DEFAULT_INPUT_MESSAGE =
-  "If empty, the preview shows what will be autogenerated.";
-
-interface Error {
-  __typename: "ProductError" | "PageError";
-  field: string | null;
-  code: ProductErrorCode | PageErrorCode;
-}
-
-const SLUG_REGEX = /^[a-z0-9]+(?:[\-a-z0-9]+)*$/;
+const SLUG_REGEX = /^[a-zA-Z0-9\-\_]+$/;
 
 const useStyles = makeStyles(
   theme => ({
@@ -88,7 +78,7 @@ interface SeoFormProps {
   description?: string;
   descriptionPlaceholder: string;
   disabled?: boolean;
-  errors?: ProductErrorFragment[] | PageErrorFragment[];
+  errors?: Array<PageErrorFragment | ProductErrorFragment>;
   loading?: boolean;
   helperText?: string;
   isCreating?: boolean;
@@ -105,7 +95,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
     description,
     descriptionPlaceholder,
     disabled,
-    errors,
+    errors = [],
     helperText,
     isCreating = false,
     loading,
@@ -125,33 +115,27 @@ const SeoForm: React.FC<SeoFormProps> = props => {
 
   const shouldDisplayHelperText = helperText && !expanded;
 
-  const getFilteredErrors = () =>
-    (errors as Error[])?.filter(({ field }) =>
-      Object.keys(SeoField).includes(field)
-    ) || [];
+  const { seoFieldMessage } = defineMessages({
+    seoFieldMessage: {
+      defaultMessage: "If empty, the preview shows what will be autogenerated."
+    }
+  });
 
-  const getError = (fieldName: SeoField) =>
-    getFilteredErrors().find(({ field }) => fieldName === field);
-
-  const isError = (fieldName: SeoField) => !!getError(fieldName);
-
-  const getSlugHelperText = () => {
-    const error = isError(SeoField.slug);
+  const getSlugHelperMessage = () => {
+    const error = !!getError(SeoField.slug);
 
     if (isCreating && !error) {
-      return intl.formatMessage({
-        defaultMessage: DEFAULT_INPUT_MESSAGE
-      });
+      return intl.formatMessage(seoFieldMessage);
     }
 
     if (error) {
-      return getSlugErrorText();
+      return getSlugErrorMessage();
     }
 
     return "";
   };
 
-  const getSlugErrorText = () => {
+  const getSlugErrorMessage = () => {
     const error = getError(SeoField.slug);
     const { __typename: type } = error;
 
@@ -163,11 +147,13 @@ const SeoForm: React.FC<SeoFormProps> = props => {
   const handleSlugChange = event => {
     const { value } = event.target;
 
-    if (value === "" || !!value.match(SLUG_REGEX)) {
+    if (value === "" || SLUG_REGEX.test(value)) {
       onChange(event);
     }
   };
 
+  const getError = fieldName => getFieldError(errors, fieldName);
+
   return (
     <Card>
       <CardTitle
@@ -194,7 +180,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
         {expanded && (
           <div className={classes.container}>
             <TextField
-              error={isError(SeoField.slug)}
+              error={!!getError(SeoField.slug)}
               name={SeoField.slug}
               label={
                 <div className={classes.labelContainer}>
@@ -215,7 +201,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
                   )}
                 </div>
               }
-              helperText={getSlugHelperText()}
+              helperText={getSlugHelperMessage()}
               value={slug?.slice(0, 69)}
               disabled={loading || disabled}
               placeholder={slug || slugify(slugPlaceholder, { lower: true })}
@@ -225,7 +211,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
             <FormSpacer />
             <TextField
               name={SeoField.title}
-              error={isError(SeoField.title)}
+              error={!!getError(SeoField.title)}
               label={
                 <div className={classes.labelContainer}>
                   <div className={classes.label}>
@@ -245,9 +231,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
                   )}
                 </div>
               }
-              helperText={intl.formatMessage({
-                defaultMessage: DEFAULT_INPUT_MESSAGE
-              })}
+              helperText={intl.formatMessage(seoFieldMessage)}
               value={title?.slice(0, 69)}
               disabled={loading || disabled}
               placeholder={titlePlaceholder}
@@ -256,7 +240,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
             />
             <FormSpacer />
             <TextField
-              error={isError(SeoField.description)}
+              error={!!getError(SeoField.description)}
               name={SeoField.description}
               label={
                 <div className={classes.labelContainer}>
@@ -277,9 +261,7 @@ const SeoForm: React.FC<SeoFormProps> = props => {
                   )}
                 </div>
               }
-              helperText={intl.formatMessage({
-                defaultMessage: DEFAULT_INPUT_MESSAGE
-              })}
+              helperText={intl.formatMessage(seoFieldMessage)}
               value={description?.slice(0, 299)}
               onChange={onChange}
               disabled={loading || disabled}
diff --git a/src/utils/errors/product.ts b/src/utils/errors/product.ts
index 976010a4b..45a1e36dc 100644
--- a/src/utils/errors/product.ts
+++ b/src/utils/errors/product.ts
@@ -24,6 +24,9 @@ const messages = defineMessages({
   duplicatedInputItem: {
     defaultMessage: "Variant with these attributes already exists"
   },
+  nameAlreadyTaken: {
+    defaultMessage: "This name is already taken. Please provide another."
+  },
   skuUnique: {
     defaultMessage: "SKUs must be unique",
     description: "bulk variant create error"
@@ -59,6 +62,8 @@ function getProductErrorMessage(
         return intl.formatMessage(messages.variantNoDigitalContent);
       case ProductErrorCode.INVALID:
         return intl.formatMessage(commonErrorMessages.invalid);
+      case ProductErrorCode.UNIQUE:
+        return intl.formatMessage(messages.nameAlreadyTaken);
       default:
         return intl.formatMessage(commonErrorMessages.unknownError);
     }