diff --git a/CHANGELOG.md b/CHANGELOG.md
index 0f74d94b3..f95a476aa 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -68,6 +68,7 @@ All notable, unreleased changes to this project will be documented in this file.
 - Fix list pagination crash on search - #1230 by @orzechdev
 - Fix positive float number input validation - #1233 by @orzechdev
 - Use MacawUI - #1229 by @dominik-zeglen
+- Add variant create options dialog - #1238 by @orzechdev
 
 # 2.11.1
 
diff --git a/cypress/elements/catalog/products/product-details.js b/cypress/elements/catalog/products/product-details.js
index 840722eeb..74b8c58c2 100644
--- a/cypress/elements/catalog/products/product-details.js
+++ b/cypress/elements/catalog/products/product-details.js
@@ -9,6 +9,10 @@ export const PRODUCT_DETAILS = {
   visibleRadioBtn: "[name='isPublished']",
   channelAvailabilityItem: "[data-test='channel-availability-item']",
   addVariantsButton: "[data-test*='button-add-variant']",
+  addVariantsOptionDialog: {
+    optionMultiple: '[data-test-id="variant-create-option-multiple"]',
+    optionSingle: '[data-test-id="variant-create-option-single"]'
+  },
   descriptionInput: "[data-test-id='description']",
   ratingInput: "[name='rating']",
   skuInput: "[name='sku']",
diff --git a/cypress/steps/catalog/products/VariantsSteps.js b/cypress/steps/catalog/products/VariantsSteps.js
index 9316fc43b..9546f5ab8 100644
--- a/cypress/steps/catalog/products/VariantsSteps.js
+++ b/cypress/steps/catalog/products/VariantsSteps.js
@@ -16,6 +16,8 @@ export function variantsShouldBeVisible({ name, price }) {
 }
 export function createFirstVariant({ sku, warehouseId, price, attribute }) {
   cy.get(PRODUCT_DETAILS.addVariantsButton).click();
+  cy.get(PRODUCT_DETAILS.addVariantsOptionDialog.optionMultiple).click();
+  cy.get(BUTTON_SELECTORS.submit).click();
   cy.get(VARIANTS_SELECTORS.valueContainer)
     .click()
     .contains(attribute)
diff --git a/locale/defaultMessages.json b/locale/defaultMessages.json
index 6670bf84b..43b25aec4 100644
--- a/locale/defaultMessages.json
+++ b/locale/defaultMessages.json
@@ -2038,10 +2038,6 @@
   "src_dot_components_dot_CompanyAddressInput_dot_944851093": {
     "string": "Country area"
   },
-  "src_dot_components_dot_ConfirmButton_dot_2845142593": {
-    "context": "button",
-    "string": "Error"
-  },
   "src_dot_components_dot_CountryList_dot_2460766407": {
     "context": "number of countries",
     "string": "{number} Countries"
@@ -2466,18 +2462,6 @@
     "context": "weight",
     "string": "{value} {unit}"
   },
-  "src_dot_components_dot_messages_dot_1219076963": {
-    "context": "snackbar expand",
-    "string": "Expand"
-  },
-  "src_dot_components_dot_messages_dot_2473863536": {
-    "context": "snackbar button undo",
-    "string": "Undo"
-  },
-  "src_dot_components_dot_messages_dot_3444275093": {
-    "context": "snackbar collapse",
-    "string": "Collapse"
-  },
   "src_dot_configuration": {
     "context": "configuration section name",
     "string": "Configuration"
@@ -3369,6 +3353,9 @@
   "src_dot_endHour": {
     "string": "End Hour"
   },
+  "src_dot_error": {
+    "string": "Error"
+  },
   "src_dot_exchangeRates": {
     "context": "Manage and Update your warehouse information",
     "string": "Exchange Rates"
@@ -5560,6 +5547,30 @@
     "context": "product label",
     "string": "Published"
   },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_description": {
+    "context": "create product variants",
+    "string": "How would you like to create variants:"
+  },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_optionMultipleDescription": {
+    "context": "option description",
+    "string": "Use variant creator to create matrix of selected attribute values to create variants"
+  },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_optionMultipleTitle": {
+    "context": "option",
+    "string": "Create multiple variant via variant creator"
+  },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_optionSingleDescription": {
+    "context": "option description",
+    "string": "Create new variant using variant details view"
+  },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_optionSingleTitle": {
+    "context": "option",
+    "string": "Create single variant"
+  },
+  "src_dot_products_dot_components_dot_ProductVariantCreateDialog_dot_title": {
+    "context": "dialog header",
+    "string": "Create Variants"
+  },
   "src_dot_products_dot_components_dot_ProductVariantCreatePage_dot_attributesHeader": {
     "context": "attributes, section header",
     "string": "Variant Attributes"
diff --git a/src/products/components/ProductVariantCreateDialog/ProductVariantCreateDialog.tsx b/src/products/components/ProductVariantCreateDialog/ProductVariantCreateDialog.tsx
new file mode 100644
index 000000000..38d46c146
--- /dev/null
+++ b/src/products/components/ProductVariantCreateDialog/ProductVariantCreateDialog.tsx
@@ -0,0 +1,121 @@
+import {
+  Dialog,
+  DialogActions,
+  DialogContent,
+  DialogTitle,
+  Typography
+} from "@material-ui/core";
+import ConfirmButton from "@saleor/components/ConfirmButton";
+import Form from "@saleor/components/Form";
+import FormSpacer from "@saleor/components/FormSpacer";
+import RadioGroupField from "@saleor/components/RadioGroupField";
+import { buttonMessages } from "@saleor/intl";
+import { makeStyles } from "@saleor/macaw-ui";
+import React from "react";
+import { FormattedMessage } from "react-intl";
+
+import { messages } from "./messages";
+import { ProductVariantCreateOptionEnum } from "./types";
+
+const useStyles = makeStyles(
+  theme => ({
+    option: {
+      marginBottom: theme.spacing(2),
+      width: 400
+    }
+  }),
+  { name: "ProductVariantCreateDialog" }
+);
+
+interface ProductVariantCreateDialogForm {
+  option: ProductVariantCreateOptionEnum;
+}
+
+export interface ProductVariantCreateDialogProps {
+  open: boolean;
+  onClose: () => void;
+  onConfirm: (option: ProductVariantCreateOptionEnum) => void;
+}
+
+const ProductVariantCreateDialog: React.FC<ProductVariantCreateDialogProps> = props => {
+  const { open, onConfirm, onClose } = props;
+
+  const classes = useStyles(props);
+
+  const initialForm = {
+    option: ProductVariantCreateOptionEnum.MULTIPLE
+  };
+
+  const handleSubmit = (form: ProductVariantCreateDialogForm) => {
+    onConfirm(form.option);
+  };
+
+  const options = [
+    {
+      title: messages.optionMultipleTitle,
+      subtitle: messages.optionMultipleDescription,
+      type: ProductVariantCreateOptionEnum.MULTIPLE
+    },
+    {
+      title: messages.optionSingleTitle,
+      subtitle: messages.optionSingleDescription,
+      type: ProductVariantCreateOptionEnum.SINGLE
+    }
+  ];
+
+  return (
+    <Dialog onClose={onClose} open={open}>
+      <Form initial={initialForm} onSubmit={handleSubmit}>
+        {({ change, data }) => (
+          <>
+            <DialogTitle>
+              <FormattedMessage {...messages.title} />
+            </DialogTitle>
+            <DialogContent>
+              <Typography variant="body2">
+                <FormattedMessage {...messages.description} />
+              </Typography>
+              <FormSpacer />
+              <RadioGroupField
+                alignTop
+                choices={options.map(option => ({
+                  label: (
+                    <div
+                      className={classes.option}
+                      data-test-id={`variant-create-option-${option.type}`}
+                    >
+                      <Typography variant="body1">
+                        <FormattedMessage {...option.title} />
+                      </Typography>
+                      <Typography color="textSecondary" variant="caption">
+                        <FormattedMessage {...option.subtitle} />
+                      </Typography>
+                    </div>
+                  ),
+                  value: option.type
+                }))}
+                name="option"
+                value={data.option}
+                onChange={change}
+              />
+            </DialogContent>
+            <DialogActions>
+              <ConfirmButton
+                transitionState="default"
+                color="primary"
+                variant="contained"
+                type="submit"
+                data-test-id="submit"
+                data-test="submit"
+              >
+                <FormattedMessage {...buttonMessages.create} />
+              </ConfirmButton>
+            </DialogActions>
+          </>
+        )}
+      </Form>
+    </Dialog>
+  );
+};
+ProductVariantCreateDialog.displayName = "ProductVariantCreateDialog";
+export default ProductVariantCreateDialog;
diff --git a/src/products/components/ProductVariantCreateDialog/index.ts b/src/products/components/ProductVariantCreateDialog/index.ts
new file mode 100644
index 000000000..6f4e84eb6
--- /dev/null
+++ b/src/products/components/ProductVariantCreateDialog/index.ts
@@ -0,0 +1,2 @@
+export { default } from "./ProductVariantCreateDialog";
+export * from "./ProductVariantCreateDialog";
diff --git a/src/products/components/ProductVariantCreateDialog/messages.ts b/src/products/components/ProductVariantCreateDialog/messages.ts
new file mode 100644
index 000000000..44a5cea2d
--- /dev/null
+++ b/src/products/components/ProductVariantCreateDialog/messages.ts
@@ -0,0 +1,29 @@
+import { defineMessages } from "react-intl";
+
+export const messages = defineMessages({
+  title: {
+    defaultMessage: "Create Variants",
+    description: "dialog header"
+  },
+  description: {
+    defaultMessage: "How would you like to create variants:",
+    description: "create product variants"
+  },
+  optionMultipleTitle: {
+    defaultMessage: "Create multiple variant via variant creator",
+    description: "option"
+  },
+  optionMultipleDescription: {
+    defaultMessage:
+      "Use variant creator to create matrix of selected attribute values to create variants",
+    description: "option description"
+  },
+  optionSingleTitle: {
+    defaultMessage: "Create single variant",
+    description: "option"
+  },
+  optionSingleDescription: {
+    defaultMessage: "Create new variant using variant details view",
+    description: "option description"
+  }
+});
diff --git a/src/products/components/ProductVariantCreateDialog/types.ts b/src/products/components/ProductVariantCreateDialog/types.ts
new file mode 100644
index 000000000..83090fbcf
--- /dev/null
+++ b/src/products/components/ProductVariantCreateDialog/types.ts
@@ -0,0 +1,4 @@
+export enum ProductVariantCreateOptionEnum {
+  MULTIPLE = "multiple",
+  SINGLE = "single"
+}
diff --git a/src/products/urls.ts b/src/products/urls.ts
index a7b73b68c..07a3facbf 100644
--- a/src/products/urls.ts
+++ b/src/products/urls.ts
@@ -67,6 +67,7 @@ export const productListUrl = (params?: ProductListUrlQueryParams): string =>
 
 export const productPath = (id: string) => urlJoin(productSection + id);
 export type ProductUrlDialog =
+  | "add-variants"
   | "remove"
   | "remove-variants"
   | "assign-attribute-value"
diff --git a/src/products/views/ProductUpdate/ProductUpdate.tsx b/src/products/views/ProductUpdate/ProductUpdate.tsx
index 6486f0d06..20d697a2b 100644
--- a/src/products/views/ProductUpdate/ProductUpdate.tsx
+++ b/src/products/views/ProductUpdate/ProductUpdate.tsx
@@ -28,6 +28,7 @@ import useNotifier from "@saleor/hooks/useNotifier";
 import useOnSetDefaultVariant from "@saleor/hooks/useOnSetDefaultVariant";
 import useShop from "@saleor/hooks/useShop";
 import { commonMessages } from "@saleor/intl";
+import ProductVariantCreateDialog from "@saleor/products/components/ProductVariantCreateDialog";
 import {
   useProductChannelListingUpdate,
   useProductDeleteMutation,
@@ -369,6 +370,7 @@ export const ProductUpdate: React.FC<ProductUpdateProps> = ({ id, params }) => {
     return <NotFoundPage onBack={handleBack} />;
   }
   const handleVariantAdd = () => navigate(productVariantAddUrl(id));
+  const handleVariantsAdd = () => navigate(productVariantCreatorUrl(id));
 
   const handleImageDelete = (id: string) => () =>
     deleteProductImage({ variables: { id } });
@@ -563,7 +565,7 @@ export const ProductUpdate: React.FC<ProductUpdateProps> = ({ id, params }) => {
         }}
         onWarehouseConfigure={() => navigate(warehouseAddPath)}
         onVariantAdd={handleVariantAdd}
-        onVariantsAdd={() => navigate(productVariantCreatorUrl(id))}
+        onVariantsAdd={() => openModal("add-variants")}
         onVariantShow={variantId => () =>
           navigate(productVariantEditUrl(product.id, variantId))}
         onVariantReorder={handleVariantReorder}
@@ -643,6 +645,13 @@ export const ProductUpdate: React.FC<ProductUpdateProps> = ({ id, params }) => {
           />
         </DialogContentText>
       </ActionDialog>
+      <ProductVariantCreateDialog
+        open={params.action === "add-variants"}
+        onClose={closeModal}
+        onConfirm={option =>
+          option === "multiple" ? handleVariantsAdd() : handleVariantAdd()
+        }
+      />
     </>
   );
 };