diff --git a/src/attributes/components/AttributeListPage/AttributeListPage.tsx b/src/attributes/components/AttributeListPage/AttributeListPage.tsx
index b219d160a..079879def 100644
--- a/src/attributes/components/AttributeListPage/AttributeListPage.tsx
+++ b/src/attributes/components/AttributeListPage/AttributeListPage.tsx
@@ -26,7 +26,7 @@ const AttributeListPage: React.FC<AttributeListPageProps> = ({
       <PageHeader title={intl.formatMessage(sectionNames.attributes)}>
         <Button onClick={onAdd} color="primary" variant="contained">
           <FormattedMessage
-            defaultMessage="Add attribute"
+            defaultMessage="Create attribute"
             description="button"
           />
           <AddIcon />
diff --git a/src/attributes/components/AttributeValues/AttributeValues.tsx b/src/attributes/components/AttributeValues/AttributeValues.tsx
index bd9d2fbf3..1eb36fd5a 100644
--- a/src/attributes/components/AttributeValues/AttributeValues.tsx
+++ b/src/attributes/components/AttributeValues/AttributeValues.tsx
@@ -75,7 +75,7 @@ const AttributeValues: React.FC<AttributeValuesProps> = ({
         toolbar={
           <Button color="primary" variant="text" onClick={onValueAdd}>
             <FormattedMessage
-              defaultMessage="Add value"
+              defaultMessage="Assign value"
               description="add attribute value button"
             />
           </Button>
diff --git a/src/categories/components/CategoryList/CategoryList.tsx b/src/categories/components/CategoryList/CategoryList.tsx
index 28344d8fe..aff5a0851 100644
--- a/src/categories/components/CategoryList/CategoryList.tsx
+++ b/src/categories/components/CategoryList/CategoryList.tsx
@@ -101,7 +101,7 @@ const CategoryList = withStyles(styles, { name: "CategoryList" })(
             toolbar={
               <Button color="primary" variant="text" onClick={onAdd}>
                 <FormattedMessage
-                  defaultMessage="Add subcategory"
+                  defaultMessage="Create subcategory"
                   description="button"
                 />
               </Button>
diff --git a/src/categories/components/CategoryListPage/CategoryListPage.tsx b/src/categories/components/CategoryListPage/CategoryListPage.tsx
index a3428f4fc..01f80a663 100644
--- a/src/categories/components/CategoryListPage/CategoryListPage.tsx
+++ b/src/categories/components/CategoryListPage/CategoryListPage.tsx
@@ -44,7 +44,7 @@ export const CategoryListPage: React.StatelessComponent<CategoryTableProps> = ({
       <PageHeader title={intl.formatMessage(sectionNames.categories)}>
         <Button color="primary" variant="contained" onClick={onAdd}>
           <FormattedMessage
-            defaultMessage="Add category"
+            defaultMessage="Create category"
             description="button"
           />
           <AddIcon />
diff --git a/src/collections/components/CollectionListPage/CollectionListPage.tsx b/src/collections/components/CollectionListPage/CollectionListPage.tsx
index 6101c3843..8b1eca579 100644
--- a/src/collections/components/CollectionListPage/CollectionListPage.tsx
+++ b/src/collections/components/CollectionListPage/CollectionListPage.tsx
@@ -31,7 +31,7 @@ const CollectionListPage: React.StatelessComponent<CollectionListPageProps> = ({
           onClick={onAdd}
         >
           <FormattedMessage
-            defaultMessage="Add collection"
+            defaultMessage="Create collection"
             description="button"
           />
           <AddIcon />
diff --git a/src/discounts/components/SaleListPage/SaleListPage.tsx b/src/discounts/components/SaleListPage/SaleListPage.tsx
index 88d15f1d3..e3286a574 100644
--- a/src/discounts/components/SaleListPage/SaleListPage.tsx
+++ b/src/discounts/components/SaleListPage/SaleListPage.tsx
@@ -25,9 +25,7 @@ const SaleListPage: React.StatelessComponent<SaleListPageProps> = ({
     <Container>
       <PageHeader title={intl.formatMessage(sectionNames.sales)}>
         <Button onClick={onAdd} variant="contained" color="primary">
-          <FormattedMessage defaultMessage="Add Sale"
-            description="button"
-             />
+          <FormattedMessage defaultMessage="Create Sale" description="button" />
           <AddIcon />
         </Button>
       </PageHeader>
diff --git a/src/discounts/components/VoucherListPage/VoucherListPage.tsx b/src/discounts/components/VoucherListPage/VoucherListPage.tsx
index 6b37bc62c..a419405bd 100644
--- a/src/discounts/components/VoucherListPage/VoucherListPage.tsx
+++ b/src/discounts/components/VoucherListPage/VoucherListPage.tsx
@@ -38,7 +38,10 @@ const VoucherListPage: React.StatelessComponent<VoucherListPageProps> = ({
     <Container>
       <PageHeader title={intl.formatMessage(sectionNames.vouchers)}>
         <Button onClick={onAdd} variant="contained" color="primary">
-          <FormattedMessage defaultMessage="Add voucher" description="button" />
+          <FormattedMessage
+            defaultMessage="Create voucher"
+            description="button"
+          />
           <AddIcon />
         </Button>
       </PageHeader>
diff --git a/src/navigation/components/MenuCreateDialog/MenuCreateDialog.tsx b/src/navigation/components/MenuCreateDialog/MenuCreateDialog.tsx
index c244c10ab..478e953a2 100644
--- a/src/navigation/components/MenuCreateDialog/MenuCreateDialog.tsx
+++ b/src/navigation/components/MenuCreateDialog/MenuCreateDialog.tsx
@@ -42,7 +42,7 @@ const MenuCreateDialog: React.FC<MenuCreateDialogProps> = ({
     <Dialog onClose={onClose} maxWidth="sm" fullWidth open={open}>
       <DialogTitle>
         <FormattedMessage
-          defaultMessage="Add Menu"
+          defaultMessage="Create Menu"
           description="dialog header"
           id="menuCreateDialogHeader"
         />
diff --git a/src/navigation/components/MenuItems/MenuItems.tsx b/src/navigation/components/MenuItems/MenuItems.tsx
index a35ccb852..b5fc6d74d 100644
--- a/src/navigation/components/MenuItems/MenuItems.tsx
+++ b/src/navigation/components/MenuItems/MenuItems.tsx
@@ -276,7 +276,7 @@ const MenuItems = withStyles(styles, { name: "MenuItems" })(
         <CardActions className={classes.actions}>
           <Button color="primary" onClick={onItemAdd}>
             <FormattedMessage
-              defaultMessage="Add new item"
+              defaultMessage="Create new item"
               description="add new menu item"
               id="menuItemsAddItem"
             />
diff --git a/src/navigation/components/MenuListPage/MenuListPage.tsx b/src/navigation/components/MenuListPage/MenuListPage.tsx
index 12728b73f..fe991eaaa 100644
--- a/src/navigation/components/MenuListPage/MenuListPage.tsx
+++ b/src/navigation/components/MenuListPage/MenuListPage.tsx
@@ -37,7 +37,7 @@ const MenuListPage: React.StatelessComponent<MenuListPageProps> = ({
           onClick={onAdd}
         >
           <FormattedMessage
-            defaultMessage="Add Menu"
+            defaultMessage="Create Menu"
             description="button"
             id="menuListPageAddMenu"
           />
diff --git a/src/orders/components/OrderProductAddDialog/OrderProductAddDialog.tsx b/src/orders/components/OrderProductAddDialog/OrderProductAddDialog.tsx
index e507de50f..767e01810 100644
--- a/src/orders/components/OrderProductAddDialog/OrderProductAddDialog.tsx
+++ b/src/orders/components/OrderProductAddDialog/OrderProductAddDialog.tsx
@@ -198,7 +198,7 @@ const OrderProductAddDialog = withStyles(styles, {
       >
         <DialogTitle>
           <FormattedMessage
-            defaultMessage="Add Product"
+            defaultMessage="Create Product"
             description="dialog header"
           />
         </DialogTitle>
diff --git a/src/pages/components/PageDetailsPage/PageDetailsPage.tsx b/src/pages/components/PageDetailsPage/PageDetailsPage.tsx
index d3e3c7f4a..e3f0695bc 100644
--- a/src/pages/components/PageDetailsPage/PageDetailsPage.tsx
+++ b/src/pages/components/PageDetailsPage/PageDetailsPage.tsx
@@ -78,7 +78,7 @@ const PageDetailsPage: React.StatelessComponent<PageDetailsPageProps> = ({
             title={
               page === null
                 ? intl.formatMessage({
-                    defaultMessage: "Add Page",
+                    defaultMessage: "Create Page",
                     description: "page header"
                   })
                 : maybe(() => page.title)
diff --git a/src/pages/components/PageListPage/PageListPage.tsx b/src/pages/components/PageListPage/PageListPage.tsx
index a3342a55d..62b3d685a 100644
--- a/src/pages/components/PageListPage/PageListPage.tsx
+++ b/src/pages/components/PageListPage/PageListPage.tsx
@@ -47,7 +47,7 @@ const PageListPage: React.StatelessComponent<PageListPageProps> = ({
           variant="contained"
           color="primary"
         >
-          <FormattedMessage defaultMessage="Add page" description="button" />
+          <FormattedMessage defaultMessage="Create page" description="button" />
           <AddIcon />
         </Button>
       </PageHeader>
diff --git a/src/productTypes/components/ProductTypeListPage/ProductTypeListPage.tsx b/src/productTypes/components/ProductTypeListPage/ProductTypeListPage.tsx
index be7a96916..fdfae4f38 100644
--- a/src/productTypes/components/ProductTypeListPage/ProductTypeListPage.tsx
+++ b/src/productTypes/components/ProductTypeListPage/ProductTypeListPage.tsx
@@ -34,7 +34,7 @@ const ProductTypeListPage: React.StatelessComponent<
           onClick={onAdd}
         >
           <FormattedMessage
-            defaultMessage="Add product type"
+            defaultMessage="create product type"
             description="button"
           />{" "}
           <AddIcon />
diff --git a/src/products/components/ProductListPage/ProductListPage.tsx b/src/products/components/ProductListPage/ProductListPage.tsx
index ec18734b2..9429b9a30 100644
--- a/src/products/components/ProductListPage/ProductListPage.tsx
+++ b/src/products/components/ProductListPage/ProductListPage.tsx
@@ -129,7 +129,10 @@ export const ProductListPage: React.FC<ProductListPageProps> = props => {
           variant="contained"
           data-tc="add-product"
         >
-          <FormattedMessage defaultMessage="Add Product" description="button" />
+          <FormattedMessage
+            defaultMessage="Create Product"
+            description="button"
+          />
           <AddIcon />
         </Button>
       </PageHeader>
diff --git a/src/products/components/ProductVariants/ProductVariants.tsx b/src/products/components/ProductVariants/ProductVariants.tsx
index 92096319f..445673717 100644
--- a/src/products/components/ProductVariants/ProductVariants.tsx
+++ b/src/products/components/ProductVariants/ProductVariants.tsx
@@ -117,7 +117,7 @@ export const ProductVariants = withStyles(styles, { name: "ProductVariants" })(
                 data-tc="button-add-variant"
               >
                 <FormattedMessage
-                  defaultMessage="Add variant"
+                  defaultMessage="Create variant"
                   description="button"
                 />
               </Button>
diff --git a/src/products/views/ProductVariantCreate.tsx b/src/products/views/ProductVariantCreate.tsx
index 2735880dc..b78ca66a9 100644
--- a/src/products/views/ProductVariantCreate.tsx
+++ b/src/products/views/ProductVariantCreate.tsx
@@ -88,7 +88,7 @@ export const ProductVariant: React.StatelessComponent<ProductUpdateProps> = ({
                 <>
                   <WindowTitle
                     title={intl.formatMessage({
-                      defaultMessage: "Create Variant",
+                      defaultMessage: "Create variant",
                       description: "window title"
                     })}
                   />
@@ -100,7 +100,7 @@ export const ProductVariant: React.StatelessComponent<ProductUpdateProps> = ({
                       []
                     )}
                     header={intl.formatMessage({
-                      defaultMessage: "Add Variant",
+                      defaultMessage: "Create Variant",
                       description: "header"
                     })}
                     loading={disableForm}
diff --git a/src/shipping/components/ShippingZoneRates/ShippingZoneRates.tsx b/src/shipping/components/ShippingZoneRates/ShippingZoneRates.tsx
index d99abc180..530e5da4e 100644
--- a/src/shipping/components/ShippingZoneRates/ShippingZoneRates.tsx
+++ b/src/shipping/components/ShippingZoneRates/ShippingZoneRates.tsx
@@ -81,7 +81,7 @@ const ShippingZoneRates = withStyles(styles, { name: "ShippingZoneRates" })(
           toolbar={
             <Button color="primary" onClick={onRateAdd}>
               <FormattedMessage
-                defaultMessage="Add rate"
+                defaultMessage="Create rate"
                 description="button"
               />
             </Button>
diff --git a/src/shipping/components/ShippingZonesList/ShippingZonesList.tsx b/src/shipping/components/ShippingZonesList/ShippingZonesList.tsx
index aaf1001d4..56c2b6ff7 100644
--- a/src/shipping/components/ShippingZonesList/ShippingZonesList.tsx
+++ b/src/shipping/components/ShippingZonesList/ShippingZonesList.tsx
@@ -87,7 +87,7 @@ const ShippingZonesList = withStyles(styles, { name: "ShippingZonesList" })(
           toolbar={
             <Button color="primary" onClick={onAdd}>
               <FormattedMessage
-                defaultMessage="Add shipping zone"
+                defaultMessage="Create shipping zone"
                 description="button"
               />
             </Button>
diff --git a/src/staff/components/StaffAddMemberDialog/StaffAddMemberDialog.tsx b/src/staff/components/StaffAddMemberDialog/StaffAddMemberDialog.tsx
index a7cce0e80..c382c7274 100644
--- a/src/staff/components/StaffAddMemberDialog/StaffAddMemberDialog.tsx
+++ b/src/staff/components/StaffAddMemberDialog/StaffAddMemberDialog.tsx
@@ -85,7 +85,7 @@ const StaffAddMemberDialog = withStyles(styles, {
             <>
               <DialogTitle>
                 <FormattedMessage
-                  defaultMessage="Add Staff Member"
+                  defaultMessage="Invite Staff Member"
                   description="dialog header"
                 />
               </DialogTitle>
diff --git a/src/staff/components/StaffListPage/StaffListPage.tsx b/src/staff/components/StaffListPage/StaffListPage.tsx
index 04e251d8b..0233d544c 100644
--- a/src/staff/components/StaffListPage/StaffListPage.tsx
+++ b/src/staff/components/StaffListPage/StaffListPage.tsx
@@ -38,7 +38,7 @@ const StaffListPage: React.StatelessComponent<StaffListPageProps> = ({
           onClick={onAdd}
         >
           <FormattedMessage
-            defaultMessage="Add staff member"
+            defaultMessage="Invite staff member"
             description="button"
           />
           <AddIcon />