diff --git a/.github/workflows/storybook-chromatic.yml b/.github/workflows/storybook-chromatic.yml
index 7a52e5d15..cd1711d7a 100644
--- a/.github/workflows/storybook-chromatic.yml
+++ b/.github/workflows/storybook-chromatic.yml
@@ -1,6 +1,13 @@
 name: QA
 
-on: [pull_request]
+on:
+  push:
+    branches-ignore:
+      # Matches release branches
+      - "[0-9]+.[0-9]+"
+    tags-ignore:
+      # Matches release tags
+      - "*"
 
 jobs:
   chromatic-storybook:
@@ -30,6 +37,14 @@ jobs:
         run: npm ci
 
       - name: Publish to Chromatic
+        if: github.ref != 'refs/heads/main'
         uses: chromaui/action@a89b674adf766dbde41ad9ea2b2b60b91188a0f0 # v6.17.4
         with:
           projectToken: ${{ secrets.CHROMATIC_PROJECT_TOKEN }}
+
+      - name: Publish to Chromatic and auto accept changes
+        if: github.ref == 'refs/heads/main'
+        uses: chromaui/action@a89b674adf766dbde41ad9ea2b2b60b91188a0f0 # v6.17.4
+        with:
+          projectToken: ${{ secrets.CHROMATIC_PROJECT_TOKEN }}
+          autoAcceptChanges: true