diff --git a/src/products/components/ProductCreatePage/ProductCreatePage.tsx b/src/products/components/ProductCreatePage/ProductCreatePage.tsx
index 848f5b4b5..391a5c526 100644
--- a/src/products/components/ProductCreatePage/ProductCreatePage.tsx
+++ b/src/products/components/ProductCreatePage/ProductCreatePage.tsx
@@ -233,7 +233,6 @@ export const ProductCreatePage: React.FC<ProductCreatePageProps> = ({
           assignReferencesAttributeId,
           data.attributes,
         );
-
         return (
           <DetailPageLayout>
             <TopNav href={productListUrl()} title={header} />
@@ -275,7 +274,7 @@ export const ProductCreatePage: React.FC<ProductCreatePageProps> = ({
                   />
                   <ProductVariantPrice
                     ProductVariantChannelListings={data.channelListings}
-                    errors={channelsErrors}
+                    errors={[...errors, ...channelsErrors]}
                     loading={loading}
                     onChange={handlers.changeChannelPrice}
                   />
diff --git a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
index c4a070d69..a3b2255e6 100644
--- a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
+++ b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
@@ -9,11 +9,15 @@ import PriceField from "@dashboard/components/PriceField";
 import ResponsiveTable from "@dashboard/components/ResponsiveTable";
 import Skeleton from "@dashboard/components/Skeleton";
 import TableRowLink from "@dashboard/components/TableRowLink";
-import { ProductChannelListingErrorFragment } from "@dashboard/graphql";
+import {
+  ProductChannelListingErrorFragment,
+  ProductErrorFragment,
+} from "@dashboard/graphql";
 import { renderCollection } from "@dashboard/misc";
 import {
   getFormChannelError,
   getFormChannelErrors,
+  getFormErrors,
 } from "@dashboard/utils/errors";
 import getProductErrorMessage from "@dashboard/utils/errors/product";
 import { TableBody, TableCell, TableHead } from "@material-ui/core";
@@ -23,7 +27,7 @@ import { FormattedMessage, MessageDescriptor, useIntl } from "react-intl";
 
 interface ProductVariantPriceProps {
   ProductVariantChannelListings?: ChannelData[];
-  errors?: ProductChannelListingErrorFragment[];
+  errors: Array<ProductErrorFragment | ProductChannelListingErrorFragment>;
   loading?: boolean;
   disabled?: boolean;
   onChange?: (
@@ -47,7 +51,10 @@ export const ProductVariantPrice: React.FC<
     disabledMessage,
   } = props;
   const intl = useIntl();
-  const formErrors = getFormChannelErrors(["price", "costPrice"], errors);
+  const channelErrors = errors.filter(
+    e => "channels" in e,
+  ) as ProductChannelListingErrorFragment[];
+  const apiErrors = getFormChannelErrors(["price", "costPrice"], channelErrors);
 
   if (disabled || !ProductVariantChannelListings.length) {
     return (
@@ -120,12 +127,15 @@ export const ProductVariantPrice: React.FC<
           {renderCollection(
             ProductVariantChannelListings,
             (listing, index) => {
-              const priceError = getFormChannelError(
-                formErrors.price,
-                listing.id,
-              );
+              const fieldName = `${listing.id}-channel-price`;
+              const formErrors = getFormErrors([fieldName], errors);
+
+              const priceError =
+                getFormChannelError(apiErrors.price, listing.id) ||
+                formErrors[fieldName];
+
               const costPriceError = getFormChannelError(
-                formErrors.costPrice,
+                apiErrors.costPrice,
                 listing.id,
               );
 
@@ -142,7 +152,7 @@ export const ProductVariantPrice: React.FC<
                           id: "b1zuN9",
                           defaultMessage: "Price",
                         })}
-                        name={`${listing.id}-channel-price`}
+                        name={fieldName}
                         value={listing.price || ""}
                         currencySymbol={listing.currency}
                         onChange={e =>
diff --git a/src/products/utils/validation.test.ts b/src/products/utils/validation.test.ts
new file mode 100644
index 000000000..c53a0d754
--- /dev/null
+++ b/src/products/utils/validation.test.ts
@@ -0,0 +1,63 @@
+import { ProductCreateData } from "../components/ProductCreatePage";
+import { validateProductCreateData } from "./validation";
+
+describe("validateProductCreateData", () => {
+  it("returns errors when there is no productType or name", () => {
+    // Arrange
+    const data = { productType: "" } as unknown as ProductCreateData;
+
+    // Act
+    const errors = validateProductCreateData(data);
+
+    // Assert
+    expect(errors).toEqual([
+      {
+        __typename: "ProductError",
+        attributes: [],
+        code: "REQUIRED",
+        field: "productType",
+        message: null,
+      },
+      {
+        __typename: "ProductError",
+        attributes: [],
+        code: "REQUIRED",
+        field: "name",
+        message: null,
+      },
+    ]);
+  });
+
+  it("returns errors when there is no prices for channels", () => {
+    // Arrange
+    const data = {
+      productType: "something",
+      name: "something",
+      channelListings: [
+        { id: "chann-1", price: "" },
+        { id: "chann-2", price: "" },
+      ],
+    } as unknown as ProductCreateData;
+
+    // Act
+    const errors = validateProductCreateData(data);
+
+    // Assert
+    expect(errors).toEqual([
+      {
+        __typename: "ProductError",
+        attributes: [],
+        code: "REQUIRED",
+        field: "chann-1-channel-price",
+        message: null,
+      },
+      {
+        __typename: "ProductError",
+        attributes: [],
+        code: "REQUIRED",
+        field: "chann-2-channel-price",
+        message: null,
+      },
+    ]);
+  });
+});
diff --git a/src/products/utils/validation.ts b/src/products/utils/validation.ts
index 53420a3b1..1c67f2089 100644
--- a/src/products/utils/validation.ts
+++ b/src/products/utils/validation.ts
@@ -34,6 +34,14 @@ export const validateProductCreateData = (data: ProductCreateData) => {
     errors = [...errors, createEmptyRequiredError("name")];
   }
 
+  if (data.channelListings) {
+    const emptyPrices = data.channelListings
+      .filter(channel => channel.price?.length === 0)
+      .map(({ id }) => createEmptyRequiredError(`${id}-channel-price`));
+
+    errors = [...errors, ...emptyPrices];
+  }
+
   return errors;
 };