diff --git a/locale/messages.pot b/locale/messages.pot
index 02c9bcb72..7814d1e13 100644
--- a/locale/messages.pot
+++ b/locale/messages.pot
@@ -1,6 +1,6 @@
 msgid ""
 msgstr ""
-"POT-Creation-Date: 2019-10-24T13:15:53.475Z\n"
+"POT-Creation-Date: 2019-10-24T13:17:27.157Z\n"
 "Content-Type: text/plain; charset=UTF-8\n"
 "Content-Transfer-Encoding: 8bit\n"
 "MIME-Version: 1.0\n"
@@ -2747,6 +2747,14 @@ msgctxt "event"
 msgid "Customer created"
 msgstr ""
 
+#: build/locale/src/siteSettings/components/SiteSettingsMailing/SiteSettingsMailing.json
+#. [src.siteSettings.components.SiteSettingsMailing.3211348653]
+#. defaultMessage is:
+#. Customer password reset URL
+msgctxt "description"
+msgid "Customer password reset URL"
+msgstr ""
+
 #: build/locale/src/customers/components/CustomerDetails/CustomerDetails.json
 #. [src.customers.components.CustomerDetails.2200102325] - section subheader
 #. defaultMessage is:
diff --git a/src/siteSettings/components/SiteSettingsMailing/SiteSettingsMailing.tsx b/src/siteSettings/components/SiteSettingsMailing/SiteSettingsMailing.tsx
index 748c35b6d..e0bd5f9d2 100644
--- a/src/siteSettings/components/SiteSettingsMailing/SiteSettingsMailing.tsx
+++ b/src/siteSettings/components/SiteSettingsMailing/SiteSettingsMailing.tsx
@@ -107,6 +107,9 @@ const SiteSettingsMailing: React.FC<SiteSettingsMailingProps> = props => {
           fullWidth
           name="customerSetPasswordUrl"
           label={intl.formatMessage({
+            defaultMessage: "Customer password reset URL"
+          })}
+          placeholder={intl.formatMessage({
             defaultMessage: "URL address"
           })}
           helperText={
diff --git a/src/storybook/__snapshots__/Stories.test.ts.snap b/src/storybook/__snapshots__/Stories.test.ts.snap
index f07705c5c..d3f3bcc56 100644
--- a/src/storybook/__snapshots__/Stories.test.ts.snap
+++ b/src/storybook/__snapshots__/Stories.test.ts.snap
@@ -116564,7 +116564,7 @@ exports[`Storyshots Views / Site settings / Page default 1`] = `
                 class="MuiFormLabel-root-id MuiFormLabel-filled-id MuiInputLabel-root-id MuiInputLabel-formControl-id MuiInputLabel-animated-id MuiInputLabel-shrink-id MuiInputLabel-outlined-id"
                 data-shrink="true"
               >
-                URL address
+                Customer password reset URL
               </label>
               <div
                 class="MuiInputBase-root-id MuiOutlinedInput-root-id MuiInputBase-fullWidth-id MuiInputBase-formControl-id"
@@ -116587,6 +116587,7 @@ exports[`Storyshots Views / Site settings / Page default 1`] = `
                   aria-invalid="false"
                   class="MuiInputBase-input-id MuiOutlinedInput-input-id"
                   name="customerSetPasswordUrl"
+                  placeholder="URL address"
                   type="text"
                   value="https://example.com/reset-password"
                 />
@@ -117434,7 +117435,7 @@ exports[`Storyshots Views / Site settings / Page form errors 1`] = `
                 class="MuiFormLabel-root-id MuiFormLabel-error-id MuiInputLabel-error-id MuiFormLabel-filled-id MuiInputLabel-root-id MuiInputLabel-formControl-id MuiInputLabel-animated-id MuiInputLabel-shrink-id MuiInputLabel-outlined-id"
                 data-shrink="true"
               >
-                URL address
+                Customer password reset URL
               </label>
               <div
                 class="MuiInputBase-root-id MuiOutlinedInput-root-id MuiInputBase-error-id MuiOutlinedInput-error-id MuiInputBase-fullWidth-id MuiInputBase-formControl-id"
@@ -117457,6 +117458,7 @@ exports[`Storyshots Views / Site settings / Page form errors 1`] = `
                   aria-invalid="true"
                   class="MuiInputBase-input-id MuiOutlinedInput-input-id"
                   name="customerSetPasswordUrl"
+                  placeholder="URL address"
                   type="text"
                   value="https://example.com/reset-password"
                 />
@@ -118299,7 +118301,7 @@ exports[`Storyshots Views / Site settings / Page loading 1`] = `
                 class="MuiFormLabel-root-id MuiFormLabel-disabled-id MuiInputLabel-disabled-id MuiInputLabel-root-id MuiInputLabel-formControl-id MuiInputLabel-animated-id MuiInputLabel-outlined-id"
                 data-shrink="false"
               >
-                URL address
+                Customer password reset URL
               </label>
               <div
                 class="MuiInputBase-root-id MuiOutlinedInput-root-id MuiInputBase-disabled-id MuiOutlinedInput-disabled-id MuiInputBase-fullWidth-id MuiInputBase-formControl-id"
@@ -118323,6 +118325,7 @@ exports[`Storyshots Views / Site settings / Page loading 1`] = `
                   class="MuiInputBase-input-id MuiOutlinedInput-input-id MuiInputBase-disabled-id MuiOutlinedInput-disabled-id"
                   disabled=""
                   name="customerSetPasswordUrl"
+                  placeholder="URL address"
                   type="text"
                   value=""
                 />