diff --git a/.changeset/brown-rats-eat.md b/.changeset/brown-rats-eat.md
new file mode 100644
index 0000000..eb5b5a9
--- /dev/null
+++ b/.changeset/brown-rats-eat.md
@@ -0,0 +1,5 @@
+---
+"@saleor/app-sdk": patch
+---
+
+Registed Handler now prints saleorApiUrl in error response, so its available in dashboard toast
diff --git a/.changeset/gold-guests-buy.md b/.changeset/gold-guests-buy.md
new file mode 100644
index 0000000..6f3bd58
--- /dev/null
+++ b/.changeset/gold-guests-buy.md
@@ -0,0 +1,5 @@
+---
+"@saleor/app-sdk": patch
+---
+
+Wrapped useAuthenticatedFetch with useMemo to avoid re-renders
diff --git a/src/app-bridge/fetch.ts b/src/app-bridge/fetch.ts
index 2a7477d..3556d37 100644
--- a/src/app-bridge/fetch.ts
+++ b/src/app-bridge/fetch.ts
@@ -1,3 +1,5 @@
+import { useMemo } from "react";
+
 import {
   SALEOR_API_URL_HEADER,
   SALEOR_AUTHORIZATION_BEARER_HEADER,
@@ -17,6 +19,7 @@ export const createAuthenticatedFetch =
     const { token, domain, saleorApiUrl } = appBridge.getState();
 
     const headers = new Headers(init?.headers);
+
     headers.set(SALEOR_DOMAIN_HEADER, domain);
     headers.set(SALEOR_AUTHORIZATION_BEARER_HEADER, token ?? "");
     headers.set(SALEOR_API_URL_HEADER, saleorApiUrl ?? "");
@@ -39,5 +42,5 @@ export const useAuthenticatedFetch = (fetch = window.fetch): typeof window.fetch
     throw new Error("useAuthenticatedFetch can be used only in browser context");
   }
 
-  return createAuthenticatedFetch(appBridge, fetch);
+  return useMemo(() => createAuthenticatedFetch(appBridge, fetch), [appBridge, fetch]);
 };
diff --git a/src/handlers/next/create-app-register-handler.ts b/src/handlers/next/create-app-register-handler.ts
index 3dbc76d..0650525 100644
--- a/src/handlers/next/create-app-register-handler.ts
+++ b/src/handlers/next/create-app-register-handler.ts
@@ -190,8 +190,8 @@ export const createAppRegisterHandler = ({
       return new Response(
         createRegisterHandlerResponseBody(false, {
           code: "UNKNOWN_APP_ID",
-          message:
-            "The auth data given during registration request could not be used to fetch app ID. This usually means that App could not connect to Saleor during installation",
+          message: `The auth data given during registration request could not be used to fetch app ID. 
+          This usually means that App could not connect to Saleor during installation. Saleor URL that App tried to connect: ${saleorApiUrl}`,
         }),
         {
           status: 401,