diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2e3469f2..4f8fdd2b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,9 +10,11 @@ NOTE: [`epaint`](epaint/CHANGELOG.md), [`eframe`](eframe/CHANGELOG.md), [`egui_w
 ### Added ⭐
 * Add context menus: See `Ui::menu_button` and `Response::context_menu` ([#543](https://github.com/emilk/egui/pull/543)).
 * You can now read and write the cursor of a `TextEdit` ([#848](https://github.com/emilk/egui/pull/848)).
+* Most widgets containing text (`Label`, `Button` etc) now supports rich text ([#855](https://github.com/emilk/egui/pull/855)).
 
 ### Changed 🔧
 * Unifiy the four `Memory` data buckets (`data`, `data_temp`, `id_data` and `id_data_temp`) into a single `Memory::data`, with a new interface ([#836](https://github.com/emilk/egui/pull/836)).
+* `ui.add(Button::new("…").text_color(…))` is now `ui.button(RichText::new("…").color(…))` (same for `Label` )([#855](https://github.com/emilk/egui/pull/855)).
 
 ### Contributors 🙏
 * [mankinskin](https://github.com/mankinskin) ([#543](https://github.com/emilk/egui/pull/543))
diff --git a/egui/src/containers/collapsing_header.rs b/egui/src/containers/collapsing_header.rs
index 7cb337e7..6a912782 100644
--- a/egui/src/containers/collapsing_header.rs
+++ b/egui/src/containers/collapsing_header.rs
@@ -1,6 +1,6 @@
 use std::hash::Hash;
 
-use crate::{widgets::Label, *};
+use crate::*;
 use epaint::{Shape, TextStyle};
 
 #[derive(Clone, Copy, Debug)]
@@ -141,7 +141,7 @@ pub(crate) fn paint_icon(ui: &mut Ui, openness: f32, response: &Response) {
 /// ```
 #[must_use = "You should call .show()"]
 pub struct CollapsingHeader {
-    label: Label,
+    text: WidgetText,
     default_open: bool,
     id_source: Id,
     enabled: bool,
@@ -157,11 +157,11 @@ impl CollapsingHeader {
     /// If the label is unique and static this is fine,
     /// but if it changes or there are several `CollapsingHeader` with the same title
     /// you need to provide a unique id source with [`Self::id_source`].
-    pub fn new(label: impl ToString) -> Self {
-        let label = Label::new(label).wrap(false);
-        let id_source = Id::new(label.text());
+    pub fn new(text: impl Into<WidgetText>) -> Self {
+        let text = text.into();
+        let id_source = Id::new(text.text());
         Self {
-            label,
+            text,
             default_open: false,
             id_source,
             enabled: true,
@@ -185,10 +185,9 @@ impl CollapsingHeader {
         self
     }
 
-    /// By default, the `CollapsingHeader` text style is `TextStyle::Button`.
-    /// Call `.text_style(style)` to change this.
+    #[deprecated = "Replaced by: CollapsingHeader::new(RichText::new(text).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.label = self.label.text_style(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 
@@ -252,7 +251,7 @@ impl CollapsingHeader {
             "Horizontal collapsing is unimplemented"
         );
         let Self {
-            mut label,
+            text,
             default_open,
             id_source,
             enabled: _,
@@ -261,11 +260,6 @@ impl CollapsingHeader {
             show_background: _,
         } = self;
 
-        label.text_style = label
-            .text_style
-            .or(ui.style().override_text_style)
-            .or(Some(TextStyle::Button));
-
         // TODO: horizontal layout, with icon and text as labels. Insert background behind using Frame.
 
         let id = ui.make_persistent_id(id_source);
@@ -273,23 +267,24 @@ impl CollapsingHeader {
 
         let available = ui.available_rect_before_wrap();
         let text_pos = available.min + vec2(ui.spacing().indent, 0.0);
-        let galley =
-            label.layout_width(ui, available.right() - text_pos.x, Color32::TEMPORARY_COLOR);
-        let text_max_x = text_pos.x + galley.size().x;
+        let wrap_width = available.right() - text_pos.x;
+        let wrap = Some(false);
+        let text = text.into_galley(ui, wrap, wrap_width, TextStyle::Button);
+        let text_max_x = text_pos.x + text.size().x;
 
         let mut desired_width = text_max_x + button_padding.x - available.left();
         if ui.visuals().collapsing_header_frame {
             desired_width = desired_width.max(available.width()); // fill full width
         }
 
-        let mut desired_size = vec2(desired_width, galley.size().y + 2.0 * button_padding.y);
+        let mut desired_size = vec2(desired_width, text.size().y + 2.0 * button_padding.y);
         desired_size = desired_size.at_least(ui.spacing().interact_size);
         let (_, rect) = ui.allocate_space(desired_size);
 
         let mut header_response = ui.interact(rect, id, Sense::click());
         let text_pos = pos2(
             text_pos.x,
-            header_response.rect.center().y - galley.size().y / 2.0,
+            header_response.rect.center().y - text.size().y / 2.0,
         );
 
         let mut state = State::from_memory_with_default_open(ui.ctx(), id, default_open);
@@ -298,16 +293,11 @@ impl CollapsingHeader {
             header_response.mark_changed();
         }
         header_response
-            .widget_info(|| WidgetInfo::labeled(WidgetType::CollapsingHeader, galley.text()));
+            .widget_info(|| WidgetInfo::labeled(WidgetType::CollapsingHeader, text.text()));
 
         let visuals = ui
             .style()
             .interact_selectable(&header_response, self.selected);
-        let text_color = ui
-            .style()
-            .visuals
-            .override_text_color
-            .unwrap_or_else(|| visuals.text_color());
 
         if ui.visuals().collapsing_header_frame || self.show_background {
             ui.painter().add(epaint::RectShape {
@@ -343,7 +333,7 @@ impl CollapsingHeader {
             paint_icon(ui, openness, &icon_response);
         }
 
-        ui.painter().galley_with_color(text_pos, galley, text_color);
+        text.paint_with_visuals(ui.painter(), text_pos, &visuals);
 
         Prepared {
             id,
diff --git a/egui/src/containers/combo_box.rs b/egui/src/containers/combo_box.rs
index e2761a08..873e4cd9 100644
--- a/egui/src/containers/combo_box.rs
+++ b/egui/src/containers/combo_box.rs
@@ -1,8 +1,6 @@
 use crate::{style::WidgetVisuals, *};
 use epaint::Shape;
 
-// TODO: this should be builder struct so we can set options like width.
-
 /// A drop-down selection menu with a descriptive label.
 ///
 /// ```
@@ -10,7 +8,7 @@ use epaint::Shape;
 /// # enum Enum { First, Second, Third }
 /// # let mut selected = Enum::First;
 /// # let mut ui = &mut egui::Ui::__test();
-/// egui::ComboBox::from_label( "Select one!")
+/// egui::ComboBox::from_label("Select one!")
 ///     .selected_text(format!("{:?}", selected))
 ///     .show_ui(ui, |ui| {
 ///         ui.selectable_value(&mut selected, Enum::First, "First");
@@ -22,14 +20,14 @@ use epaint::Shape;
 #[must_use = "You should call .show*"]
 pub struct ComboBox {
     id_source: Id,
-    label: Option<Label>,
-    selected_text: String,
+    label: Option<WidgetText>,
+    selected_text: WidgetText,
     width: Option<f32>,
 }
 
 impl ComboBox {
     /// Label shown next to the combo box
-    pub fn from_label(label: impl Into<Label>) -> Self {
+    pub fn from_label(label: impl Into<WidgetText>) -> Self {
         let label = label.into();
         Self {
             id_source: Id::new(label.text()),
@@ -56,9 +54,8 @@ impl ComboBox {
     }
 
     /// What we show as the currently selected value
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn selected_text(mut self, selected_text: impl ToString) -> Self {
-        self.selected_text = selected_text.to_string();
+    pub fn selected_text(mut self, selected_text: impl Into<WidgetText>) -> Self {
+        self.selected_text = selected_text.into();
         self
     }
 
@@ -95,7 +92,7 @@ impl ComboBox {
             if let Some(label) = label {
                 ir.response
                     .widget_info(|| WidgetInfo::labeled(WidgetType::ComboBox, label.text()));
-                ir.response |= ui.add(label);
+                ir.response |= ui.label(label);
             } else {
                 ir.response
                     .widget_info(|| WidgetInfo::labeled(WidgetType::ComboBox, ""));
@@ -115,7 +112,7 @@ impl ComboBox {
     /// # let mut ui = &mut egui::Ui::__test();
     /// let alternatives = ["a", "b", "c", "d"];
     /// let mut selected = 2;
-    /// egui::ComboBox::from_label( "Select one!").show_index(
+    /// egui::ComboBox::from_label("Select one!").show_index(
     ///     ui,
     ///     &mut selected,
     ///     alternatives.len(),
@@ -151,11 +148,10 @@ impl ComboBox {
     }
 }
 
-#[allow(clippy::needless_pass_by_value)]
 fn combo_box_dyn<'c, R>(
     ui: &mut Ui,
     button_id: Id,
-    selected: impl ToString,
+    selected_text: WidgetText,
     menu_contents: Box<dyn FnOnce(&mut Ui) -> R + 'c>,
 ) -> InnerResponse<Option<R>> {
     let popup_id = button_id.with("popup");
@@ -166,9 +162,7 @@ fn combo_box_dyn<'c, R>(
         let full_minimum_width = ui.spacing().slider_width;
         let icon_size = Vec2::splat(ui.spacing().icon_width);
 
-        let galley =
-            ui.fonts()
-                .layout_delayed_color(selected.to_string(), TextStyle::Button, f32::INFINITY);
+        let galley = selected_text.into_galley(ui, Some(false), f32::INFINITY, TextStyle::Button);
 
         let width = galley.size().x + ui.spacing().item_spacing.x + icon_size.x;
         let width = width.at_least(full_minimum_width);
@@ -188,8 +182,7 @@ fn combo_box_dyn<'c, R>(
         paint_icon(ui.painter(), icon_rect.expand(visuals.expansion), visuals);
 
         let text_rect = Align2::LEFT_CENTER.align_size_within_rect(galley.size(), rect);
-        ui.painter()
-            .galley_with_color(text_rect.min, galley, visuals.text_color());
+        galley.paint_with_visuals(ui.painter(), text_rect.min, visuals);
     });
 
     if button_response.clicked() {
diff --git a/egui/src/containers/popup.rs b/egui/src/containers/popup.rs
index ac336890..30f9266d 100644
--- a/egui/src/containers/popup.rs
+++ b/egui/src/containers/popup.rs
@@ -226,9 +226,9 @@ fn show_tooltip_at_avoid_dyn<'c, R>(
 ///     egui::show_tooltip_text(ui.ctx(), egui::Id::new("my_tooltip"), "Helpful text");
 /// }
 /// ```
-pub fn show_tooltip_text(ctx: &CtxRef, id: Id, text: impl ToString) -> Option<()> {
+pub fn show_tooltip_text(ctx: &CtxRef, id: Id, text: impl Into<WidgetText>) -> Option<()> {
     show_tooltip(ctx, id, |ui| {
-        ui.add(crate::widgets::Label::new(text));
+        crate::widgets::Label::new(text).ui(ui);
     })
 }
 
diff --git a/egui/src/containers/window.rs b/egui/src/containers/window.rs
index 01545bb2..fd18d140 100644
--- a/egui/src/containers/window.rs
+++ b/egui/src/containers/window.rs
@@ -1,6 +1,6 @@
 // WARNING: the code in here is horrible. It is a behemoth that needs breaking up into simpler parts.
 
-use crate::{widgets::*, *};
+use crate::{widget_text::WidgetTextGalley, *};
 use epaint::*;
 
 use super::*;
@@ -23,7 +23,7 @@ use super::*;
 /// });
 #[must_use = "You should call .show()"]
 pub struct Window<'open> {
-    title_label: Label,
+    title: WidgetText,
     open: Option<&'open mut bool>,
     area: Area,
     frame: Option<Frame>,
@@ -37,13 +37,11 @@ impl<'open> Window<'open> {
     /// The window title is used as a unique [`Id`] and must be unique, and should not change.
     /// This is true even if you disable the title bar with `.title_bar(false)`.
     /// If you need a changing title, you must call `window.id(…)` with a fixed id.
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(title: impl ToString) -> Self {
-        let title = title.to_string();
-        let area = Area::new(&title);
-        let title_label = Label::new(title).text_style(TextStyle::Heading).wrap(false);
+    pub fn new(title: impl Into<WidgetText>) -> Self {
+        let title = title.into().fallback_text_style(TextStyle::Heading);
+        let area = Area::new(title.text());
         Self {
-            title_label,
+            title,
             open: None,
             area,
             frame: None,
@@ -250,7 +248,7 @@ impl<'open> Window<'open> {
         add_contents: Box<dyn FnOnce(&mut Ui) -> R + 'c>,
     ) -> Option<InnerResponse<Option<R>>> {
         let Window {
-            title_label,
+            title,
             open,
             area,
             frame,
@@ -299,7 +297,7 @@ impl<'open> Window<'open> {
             .and_then(|window_interaction| {
                 // Calculate roughly how much larger the window size is compared to the inner rect
                 let title_bar_height = if with_title_bar {
-                    title_label.font_height(ctx.fonts(), &ctx.style()) + title_content_spacing
+                    title.font_height(ctx.fonts(), &ctx.style()) + title_content_spacing
                 } else {
                     0.0
                 };
@@ -336,7 +334,7 @@ impl<'open> Window<'open> {
             let title_bar = if with_title_bar {
                 let title_bar = show_title_bar(
                     &mut frame.content_ui,
-                    title_label,
+                    title,
                     show_close_button,
                     collapsing_id,
                     &mut collapsing,
@@ -745,22 +743,21 @@ fn paint_frame_interaction(
 
 struct TitleBar {
     id: Id,
-    title_label: Label,
-    title_galley: std::sync::Arc<Galley>,
+    title_galley: WidgetTextGalley,
     min_rect: Rect,
     rect: Rect,
 }
 
 fn show_title_bar(
     ui: &mut Ui,
-    title_label: Label,
+    title: WidgetText,
     show_close_button: bool,
     collapsing_id: Id,
     collapsing: &mut collapsing_header::State,
     collapsible: bool,
 ) -> TitleBar {
     let inner_response = ui.horizontal(|ui| {
-        let height = title_label
+        let height = title
             .font_height(ui.fonts(), ui.style())
             .max(ui.spacing().interact_size.y);
         ui.set_min_height(height);
@@ -782,7 +779,7 @@ fn show_title_bar(
             collapsing_header::paint_icon(ui, openness, &collapse_button_response);
         }
 
-        let title_galley = title_label.layout(ui);
+        let title_galley = title.into_galley(ui, Some(false), f32::INFINITY, TextStyle::Heading);
 
         let minimum_width = if collapsible || show_close_button {
             // If at least one button is shown we make room for both buttons (since title is centered):
@@ -795,7 +792,6 @@ fn show_title_bar(
 
         TitleBar {
             id,
-            title_label,
             title_galley,
             min_rect,
             rect: Rect::NAN, // Will be filled in later
@@ -830,20 +826,16 @@ impl TitleBar {
             }
         }
 
-        // Always have inactive style for the window.
-        // It is VERY annoying to e.g. change it when moving the window.
-        let style = ui.visuals().widgets.inactive;
-
-        self.title_label = self.title_label.text_color(style.fg_stroke.color);
-
         let full_top_rect = Rect::from_x_y_ranges(self.rect.x_range(), self.min_rect.y_range());
         let text_pos =
             emath::align::center_size_in_rect(self.title_galley.size(), full_top_rect).left_top();
-        let text_pos = text_pos - self.title_galley.rect.min.to_vec2();
+        let text_pos = text_pos - self.title_galley.galley().rect.min.to_vec2();
         let text_pos = text_pos - 1.5 * Vec2::Y; // HACK: center on x-height of text (looks better)
-        let text_color = ui.visuals().text_color();
-        self.title_label
-            .paint_galley(ui, text_pos, self.title_galley, false, text_color);
+        self.title_galley.paint_with_fallback_color(
+            ui.painter(),
+            text_pos,
+            ui.visuals().text_color(),
+        );
 
         if let Some(content_response) = &content_response {
             // paint separator between title and content:
diff --git a/egui/src/context.rs b/egui/src/context.rs
index 85c9a68a..24b147c3 100644
--- a/egui/src/context.rs
+++ b/egui/src/context.rs
@@ -915,7 +915,7 @@ impl Context {
                     let text = format!("{} - {:?}", layer_id.short_debug_format(), area.rect(),);
                     // TODO: `Sense::hover_highlight()`
                     if ui
-                        .add(Label::new(text).monospace().sense(Sense::click()))
+                        .add(Label::new(RichText::new(text).monospace()).sense(Sense::click()))
                         .hovered
                         && is_visible
                     {
diff --git a/egui/src/lib.rs b/egui/src/lib.rs
index cbff870b..87d05283 100644
--- a/egui/src/lib.rs
+++ b/egui/src/lib.rs
@@ -367,6 +367,7 @@ mod sense;
 pub mod style;
 mod ui;
 pub mod util;
+mod widget_text;
 pub mod widgets;
 
 pub use epaint;
@@ -408,6 +409,7 @@ pub use {
     style::{Style, Visuals},
     text::{Galley, TextFormat},
     ui::Ui,
+    widget_text::{RichText, WidgetText},
     widgets::*,
 };
 
@@ -416,10 +418,10 @@ pub use {
 /// Helper function that adds a label when compiling with debug assertions enabled.
 pub fn warn_if_debug_build(ui: &mut crate::Ui) {
     if cfg!(debug_assertions) {
-        ui.add(
-            crate::Label::new("‼ Debug build ‼")
+        ui.label(
+            RichText::new("‼ Debug build ‼")
                 .small()
-                .text_color(crate::Color32::RED),
+                .color(crate::Color32::RED),
         )
         .on_hover_text("egui was compiled with debug assertions enabled.");
     }
@@ -437,7 +439,7 @@ pub fn warn_if_debug_build(ui: &mut crate::Ui) {
 macro_rules! github_link_file_line {
     ($github_url: expr, $label: expr) => {{
         let url = format!("{}{}#L{}", $github_url, file!(), line!());
-        $crate::Hyperlink::new(url).text($label)
+        $crate::Hyperlink::from_label_and_url($label, url)
     }};
 }
 
@@ -451,7 +453,7 @@ macro_rules! github_link_file_line {
 macro_rules! github_link_file {
     ($github_url: expr, $label: expr) => {{
         let url = format!("{}{}", $github_url, file!());
-        $crate::Hyperlink::new(url).text($label)
+        $crate::Hyperlink::from_label_and_url($label, url)
     }};
 }
 
diff --git a/egui/src/menu.rs b/egui/src/menu.rs
index 820ebc4a..0c39ec3b 100644
--- a/egui/src/menu.rs
+++ b/egui/src/menu.rs
@@ -92,7 +92,7 @@ pub fn bar<R>(ui: &mut Ui, add_contents: impl FnOnce(&mut Ui) -> R) -> InnerResp
 /// Returns `None` if the menu is not open.
 pub fn menu_button<R>(
     ui: &mut Ui,
-    title: impl ToString,
+    title: impl Into<WidgetText>,
     add_contents: impl FnOnce(&mut Ui) -> R,
 ) -> InnerResponse<Option<R>> {
     stationary_menu_impl(ui, title, Box::new(add_contents))
@@ -103,18 +103,17 @@ pub fn menu_button<R>(
 pub(crate) fn submenu_button<R>(
     ui: &mut Ui,
     parent_state: Arc<RwLock<MenuState>>,
-    title: impl ToString,
+    title: impl Into<WidgetText>,
     add_contents: impl FnOnce(&mut Ui) -> R,
 ) -> InnerResponse<Option<R>> {
     SubMenu::new(parent_state, title).show(ui, add_contents)
 }
 
 /// wrapper for the contents of every menu.
-#[allow(clippy::needless_pass_by_value)]
 pub(crate) fn menu_ui<'c, R>(
     ctx: &CtxRef,
     menu_id: impl std::hash::Hash,
-    menu_state_arc: Arc<RwLock<MenuState>>,
+    menu_state_arc: &Arc<RwLock<MenuState>>,
     mut style: Style,
     add_contents: impl FnOnce(&mut Ui) -> R + 'c,
 ) -> InnerResponse<R> {
@@ -152,15 +151,14 @@ pub(crate) fn menu_ui<'c, R>(
 }
 
 /// build a top level menu with a button
-#[allow(clippy::needless_pass_by_value)]
 fn stationary_menu_impl<'c, R>(
     ui: &mut Ui,
-    title: impl ToString,
+    title: impl Into<WidgetText>,
     add_contents: Box<dyn FnOnce(&mut Ui) -> R + 'c>,
 ) -> InnerResponse<Option<R>> {
-    let title = title.to_string();
+    let title = title.into();
     let bar_id = ui.id();
-    let menu_id = bar_id.with(&title);
+    let menu_id = bar_id.with(title.text());
 
     let mut bar_state = BarState::load(ui.ctx(), bar_id);
 
@@ -372,20 +370,20 @@ impl MenuResponse {
     }
 }
 pub struct SubMenuButton {
-    text: String,
-    icon: String,
+    text: WidgetText,
+    icon: WidgetText,
     index: usize,
 }
 impl SubMenuButton {
     /// The `icon` can be an emoji (e.g. `⏵` right arrow), shown right of the label
-    #[allow(clippy::needless_pass_by_value)]
-    fn new(text: impl ToString, icon: impl ToString, index: usize) -> Self {
+    fn new(text: impl Into<WidgetText>, icon: impl Into<WidgetText>, index: usize) -> Self {
         Self {
-            text: text.to_string(),
-            icon: icon.to_string(),
+            text: text.into(),
+            icon: icon.into(),
             index,
         }
     }
+
     fn visuals<'a>(
         ui: &'a Ui,
         response: &'_ Response,
@@ -398,11 +396,12 @@ impl SubMenuButton {
             ui.style().interact(response)
         }
     }
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn icon(mut self, icon: impl ToString) -> Self {
-        self.icon = icon.to_string();
+
+    pub fn icon(mut self, icon: impl Into<WidgetText>) -> Self {
+        self.icon = icon.into();
         self
     }
+
     pub(crate) fn show(self, ui: &mut Ui, menu_state: &MenuState, sub_id: Id) -> Response {
         let SubMenuButton { text, icon, .. } = self;
 
@@ -412,14 +411,10 @@ impl SubMenuButton {
         let button_padding = ui.spacing().button_padding;
         let total_extra = button_padding + button_padding;
         let text_available_width = ui.available_width() - total_extra.x;
-        let text_galley = ui
-            .fonts()
-            .layout_delayed_color(text, text_style, text_available_width);
+        let text_galley = text.into_galley(ui, Some(true), text_available_width, text_style);
 
         let icon_available_width = text_available_width - text_galley.size().x;
-        let icon_galley = ui
-            .fonts()
-            .layout_delayed_color(icon, text_style, icon_available_width);
+        let icon_galley = icon.into_galley(ui, Some(true), icon_available_width, text_style);
         let text_and_icon_size = Vec2::new(
             text_galley.size().x + icon_galley.size().x,
             text_galley.size().y.max(icon_galley.size().y),
@@ -447,10 +442,8 @@ impl SubMenuButton {
             );
 
             let text_color = visuals.text_color();
-            ui.painter()
-                .galley_with_color(text_pos, text_galley, text_color);
-            ui.painter()
-                .galley_with_color(icon_pos, icon_galley, text_color);
+            text_galley.paint_with_fallback_color(ui.painter(), text_pos, text_color);
+            icon_galley.paint_with_fallback_color(ui.painter(), icon_pos, text_color);
         }
         response
     }
@@ -460,14 +453,14 @@ pub struct SubMenu {
     parent_state: Arc<RwLock<MenuState>>,
 }
 impl SubMenu {
-    #[allow(clippy::needless_pass_by_value)]
-    fn new(parent_state: Arc<RwLock<MenuState>>, text: impl ToString) -> Self {
+    fn new(parent_state: Arc<RwLock<MenuState>>, text: impl Into<WidgetText>) -> Self {
         let index = parent_state.write().next_entry_index();
         Self {
             button: SubMenuButton::new(text, "⏵", index),
             parent_state,
         }
     }
+
     pub fn show<R>(
         self,
         ui: &mut Ui,
@@ -522,8 +515,7 @@ impl MenuState {
             },
             ..Default::default()
         };
-        let menu_state_arc = menu_state.clone();
-        crate::menu::menu_ui(ctx, id, menu_state_arc, style, add_contents)
+        crate::menu::menu_ui(ctx, id, menu_state, style, add_contents)
     }
     fn show_submenu<R>(
         &mut self,
diff --git a/egui/src/response.rs b/egui/src/response.rs
index 5dd7972d..b00b163f 100644
--- a/egui/src/response.rs
+++ b/egui/src/response.rs
@@ -1,8 +1,7 @@
 use crate::{
     emath::{lerp, Align, Pos2, Rect, Vec2},
-    CursorIcon, PointerButton, NUM_POINTER_BUTTONS,
+    CtxRef, CursorIcon, Id, LayerId, PointerButton, Sense, Ui, WidgetText, NUM_POINTER_BUTTONS,
 };
-use crate::{CtxRef, Id, LayerId, Sense, Ui};
 
 // ----------------------------------------------------------------------------
 
@@ -389,14 +388,14 @@ impl Response {
     ///
     /// If you call this multiple times the tooltips will stack underneath the previous ones.
     #[doc(alias = "tooltip")]
-    pub fn on_hover_text(self, text: impl ToString) -> Self {
+    pub fn on_hover_text(self, text: impl Into<WidgetText>) -> Self {
         self.on_hover_ui(|ui| {
             ui.add(crate::widgets::Label::new(text));
         })
     }
 
     /// Show this text when hovering if the widget is disabled.
-    pub fn on_disabled_hover_text(self, text: impl ToString) -> Self {
+    pub fn on_disabled_hover_text(self, text: impl Into<WidgetText>) -> Self {
         self.on_disabled_hover_ui(|ui| {
             ui.add(crate::widgets::Label::new(text));
         })
diff --git a/egui/src/style.rs b/egui/src/style.rs
index 937c5c20..137c426e 100644
--- a/egui/src/style.rs
+++ b/egui/src/style.rs
@@ -2,7 +2,7 @@
 
 #![allow(clippy::if_same_then_else)]
 
-use crate::{color::*, emath::*, Response};
+use crate::{color::*, emath::*, Response, RichText, WidgetText};
 use epaint::{Shadow, Stroke, TextStyle};
 
 /// Specifies the look and feel of egui.
@@ -581,15 +581,8 @@ impl Style {
             ui.label("Default body text style:");
             ui.horizontal(|ui| {
                 for &style in &[TextStyle::Body, TextStyle::Monospace] {
-                    if ui
-                        .add(
-                            RadioButton::new(*body_text_style == style, format!("{:?}", style))
-                                .text_style(style),
-                        )
-                        .clicked()
-                    {
-                        *body_text_style = style;
-                    };
+                    let text = crate::RichText::new(format!("{:?}", style)).text_style(style);
+                    ui.radio_value(body_text_style, style, text);
                 }
             });
             ui.end_row();
@@ -603,17 +596,8 @@ impl Style {
                 .show_ui(ui, |ui| {
                     ui.selectable_value(override_text_style, None, "None");
                     for style in TextStyle::all() {
-                        // ui.selectable_value(override_text_style, Some(style), format!("{:?}", style));
-                        let selected = *override_text_style == Some(style);
-                        if ui
-                            .add(
-                                SelectableLabel::new(selected, format!("{:?}", style))
-                                    .text_style(style),
-                            )
-                            .clicked()
-                        {
-                            *override_text_style = Some(style);
-                        }
+                        let text = crate::RichText::new(format!("{:?}", style)).text_style(style);
+                        ui.selectable_value(override_text_style, Some(style), text);
                     }
                 });
             ui.end_row();
@@ -879,7 +863,7 @@ impl Visuals {
             &mut widgets.noninteractive.fg_stroke.color,
             "Text color",
         );
-        ui_color(ui, code_bg_color, Label::new("Code background").code()).on_hover_ui(|ui| {
+        ui_color(ui, code_bg_color, RichText::new("Code background").code()).on_hover_ui(|ui| {
             ui.horizontal(|ui| {
                 ui.spacing_mut().item_spacing.x = 0.0;
                 ui.label("For monospaced inlined text ");
@@ -949,10 +933,10 @@ fn slider_vec2<'a>(
     }
 }
 
-fn ui_color(ui: &mut Ui, srgba: &mut Color32, label: impl Into<Label>) -> Response {
+fn ui_color(ui: &mut Ui, srgba: &mut Color32, label: impl Into<WidgetText>) -> Response {
     ui.horizontal(|ui| {
         ui.color_edit_button_srgba(srgba);
-        ui.add(label.into());
+        ui.label(label);
     })
     .response
 }
diff --git a/egui/src/ui.rs b/egui/src/ui.rs
index 42010908..35474f15 100644
--- a/egui/src/ui.rs
+++ b/egui/src/ui.rs
@@ -283,6 +283,7 @@ impl Ui {
     }
 
     /// Should text wrap in this `Ui`?
+    ///
     /// This is determined first by [`Style::wrap`], and then by the layout of this `Ui`.
     pub fn wrap_text(&self) -> bool {
         if let Some(wrap) = self.style.wrap {
@@ -290,8 +291,8 @@ impl Ui {
         } else if let Some(grid) = self.placer.grid() {
             grid.wrap_text()
         } else {
-            // In vertical layouts we wrap text, but in horizontal we keep going.
-            self.layout().is_vertical()
+            let layout = self.layout();
+            layout.is_vertical() || layout.is_horizontal() && layout.main_wrap()
         }
     }
 
@@ -990,50 +991,54 @@ impl Ui {
     ///
     /// See also [`Label`].
     #[inline(always)]
-    pub fn label(&mut self, text: impl ToString) -> Response {
+    pub fn label(&mut self, text: impl Into<WidgetText>) -> Response {
         Label::new(text).ui(self)
     }
 
     /// Show colored text.
     ///
-    /// Shortcut for `add(Label::new(text).text_color(color))`
-    pub fn colored_label(&mut self, color: impl Into<Color32>, text: impl ToString) -> Response {
-        Label::new(text).text_color(color).ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).color(color))`
+    pub fn colored_label(
+        &mut self,
+        color: impl Into<Color32>,
+        text: impl Into<RichText>,
+    ) -> Response {
+        Label::new(text.into().color(color)).ui(self)
     }
 
     /// Show large text.
     ///
-    /// Shortcut for `add(Label::new(text).heading())`
-    pub fn heading(&mut self, text: impl ToString) -> Response {
-        Label::new(text).heading().ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).heading())`
+    pub fn heading(&mut self, text: impl Into<RichText>) -> Response {
+        Label::new(text.into().heading()).ui(self)
     }
 
     /// Show monospace (fixed width) text.
     ///
-    /// Shortcut for `add(Label::new(text).monospace())`
-    pub fn monospace(&mut self, text: impl ToString) -> Response {
-        Label::new(text).monospace().ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).monospace())`
+    pub fn monospace(&mut self, text: impl Into<RichText>) -> Response {
+        Label::new(text.into().monospace()).ui(self)
     }
 
     /// Show text as monospace with a gray background.
     ///
-    /// Shortcut for `add(Label::new(text).code())`
-    pub fn code(&mut self, text: impl ToString) -> Response {
-        Label::new(text).code().ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).code())`
+    pub fn code(&mut self, text: impl Into<RichText>) -> Response {
+        Label::new(text.into().code()).ui(self)
     }
 
     /// Show small text.
     ///
-    /// Shortcut for `add(Label::new(text).small())`
-    pub fn small(&mut self, text: impl ToString) -> Response {
-        Label::new(text).small().ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).small())`
+    pub fn small(&mut self, text: impl Into<RichText>) -> Response {
+        Label::new(text.into().small()).ui(self)
     }
 
     /// Show text that stand out a bit (e.g. slightly brighter).
     ///
-    /// Shortcut for `add(Label::new(text).strong())`
-    pub fn strong(&mut self, text: impl ToString) -> Response {
-        Label::new(text).strong().ui(self)
+    /// Shortcut for `ui.label(RichText::new(text).strong())`
+    pub fn strong(&mut self, text: impl Into<RichText>) -> Response {
+        Label::new(text.into().strong()).ui(self)
     }
 
     /// Shortcut for `add(Hyperlink::new(url))`
@@ -1051,8 +1056,8 @@ impl Ui {
     /// ```
     ///
     /// See also [`Hyperlink`].
-    pub fn hyperlink_to(&mut self, label: impl ToString, url: impl ToString) -> Response {
-        Hyperlink::new(url).text(label).ui(self)
+    pub fn hyperlink_to(&mut self, label: impl Into<WidgetText>, url: impl ToString) -> Response {
+        Hyperlink::from_label_and_url(label, url).ui(self)
     }
 
     /// No newlines (`\n`) allowed. Pressing enter key will result in the `TextEdit` losing focus (`response.lost_focus`).
@@ -1089,9 +1094,21 @@ impl Ui {
     /// Shortcut for `add(Button::new(text))`
     ///
     /// See also [`Button`].
+    ///
+    /// ```
+    /// # let ui = &mut egui::Ui::__test();
+    /// if ui.button("Click me!").clicked() {
+    ///     // …
+    /// }
+    ///
+    /// # use egui::{RichText, Color32};
+    /// if ui.button(RichText::new("delete").color(Color32::RED)).clicked() {
+    ///     // …
+    /// }
+    /// ```
     #[must_use = "You should check if the user clicked this with `if ui.button(…).clicked() { … } "]
-    #[inline(always)]
-    pub fn button(&mut self, text: impl ToString) -> Response {
+    #[inline]
+    pub fn button(&mut self, text: impl Into<WidgetText>) -> Response {
         Button::new(text).ui(self)
     }
 
@@ -1101,19 +1118,21 @@ impl Ui {
     ///
     /// Shortcut for `add(Button::new(text).small())`
     #[must_use = "You should check if the user clicked this with `if ui.small_button(…).clicked() { … } "]
-    pub fn small_button(&mut self, text: impl ToString) -> Response {
+    pub fn small_button(&mut self, text: impl Into<WidgetText>) -> Response {
         Button::new(text).small().ui(self)
     }
 
     /// Show a checkbox.
-    pub fn checkbox(&mut self, checked: &mut bool, text: impl ToString) -> Response {
+    #[inline]
+    pub fn checkbox(&mut self, checked: &mut bool, text: impl Into<WidgetText>) -> Response {
         Checkbox::new(checked, text).ui(self)
     }
 
     /// Show a [`RadioButton`].
     /// Often you want to use [`Self::radio_value`] instead.
     #[must_use = "You should check if the user clicked this with `if ui.radio(…).clicked() { … } "]
-    pub fn radio(&mut self, selected: bool, text: impl ToString) -> Response {
+    #[inline]
+    pub fn radio(&mut self, selected: bool, text: impl Into<WidgetText>) -> Response {
         RadioButton::new(selected, text).ui(self)
     }
 
@@ -1134,11 +1153,12 @@ impl Ui {
     /// if ui.add(egui::RadioButton::new(my_enum == Enum::First, "First")).clicked() {
     ///     my_enum = Enum::First
     /// }
+    /// ```
     pub fn radio_value<Value: PartialEq>(
         &mut self,
         current_value: &mut Value,
         selected_value: Value,
-        text: impl ToString,
+        text: impl Into<WidgetText>,
     ) -> Response {
         let mut response = self.radio(*current_value == selected_value, text);
         if response.clicked() {
@@ -1152,7 +1172,7 @@ impl Ui {
     ///
     /// See also [`SelectableLabel`].
     #[must_use = "You should check if the user clicked this with `if ui.selectable_label(…).clicked() { … } "]
-    pub fn selectable_label(&mut self, checked: bool, text: impl ToString) -> Response {
+    pub fn selectable_label(&mut self, checked: bool, text: impl Into<WidgetText>) -> Response {
         SelectableLabel::new(checked, text).ui(self)
     }
 
@@ -1166,7 +1186,7 @@ impl Ui {
         &mut self,
         current_value: &mut Value,
         selected_value: Value,
-        text: impl ToString,
+        text: impl Into<WidgetText>,
     ) -> Response {
         let mut response = self.selectable_label(*current_value == selected_value, text);
         if response.clicked() {
@@ -1373,7 +1393,7 @@ impl Ui {
     /// A [`CollapsingHeader`] that starts out collapsed.
     pub fn collapsing<R>(
         &mut self,
-        heading: impl ToString,
+        heading: impl Into<WidgetText>,
         add_contents: impl FnOnce(&mut Ui) -> R,
     ) -> CollapsingResponse<R> {
         CollapsingHeader::new(heading).show(self, add_contents)
@@ -1642,10 +1662,6 @@ impl Ui {
         self.placer.is_grid()
     }
 
-    pub(crate) fn grid(&self) -> Option<&grid::GridLayout> {
-        self.placer.grid()
-    }
-
     /// Move to the next row in a grid layout or wrapping layout.
     /// Otherwise does nothing.
     pub fn end_row(&mut self) {
@@ -1749,7 +1765,7 @@ impl Ui {
     /// ```
     pub fn menu_button<R>(
         &mut self,
-        title: impl ToString,
+        title: impl Into<WidgetText>,
         add_contents: impl FnOnce(&mut Ui) -> R,
     ) -> InnerResponse<Option<R>> {
         if let Some(menu_state) = self.menu_state.clone() {
diff --git a/egui/src/widget_text.rs b/egui/src/widget_text.rs
new file mode 100644
index 00000000..f2451d71
--- /dev/null
+++ b/egui/src/widget_text.rs
@@ -0,0 +1,635 @@
+use std::sync::Arc;
+
+use crate::{
+    style::WidgetVisuals, text::LayoutJob, Align, Color32, Galley, Pos2, Style, TextStyle, Ui,
+    Visuals,
+};
+
+/// Text and optional style choices for it.
+///
+/// The style choices (font, color) are applied to the entire text.
+/// For more detailed control, use [`crate::text::LayoutJob`] instead.
+#[derive(Default)]
+pub struct RichText {
+    text: String,
+    text_style: Option<TextStyle>,
+    background_color: Color32,
+    text_color: Option<Color32>,
+    code: bool,
+    strong: bool,
+    weak: bool,
+    strikethrough: bool,
+    underline: bool,
+    italics: bool,
+    raised: bool,
+}
+
+impl From<&str> for RichText {
+    #[inline]
+    fn from(text: &str) -> Self {
+        RichText::new(text)
+    }
+}
+
+impl From<&String> for RichText {
+    #[inline]
+    fn from(text: &String) -> Self {
+        RichText::new(text)
+    }
+}
+
+impl From<String> for RichText {
+    #[inline]
+    fn from(text: String) -> Self {
+        RichText::new(text)
+    }
+}
+
+impl RichText {
+    #[inline]
+    pub fn new(text: impl Into<String>) -> Self {
+        Self {
+            text: text.into(),
+            ..Default::default()
+        }
+    }
+
+    #[inline]
+    pub fn is_empty(&self) -> bool {
+        self.text.is_empty()
+    }
+
+    #[inline]
+    pub fn text(&self) -> &str {
+        &self.text
+    }
+
+    /// Override the [`TextStyle`].
+    #[inline]
+    pub fn text_style(mut self, text_style: TextStyle) -> Self {
+        self.text_style = Some(text_style);
+        self
+    }
+
+    /// Set the [`TextStyle`] unless it has already been set
+    #[inline]
+    pub fn fallback_text_style(mut self, text_style: TextStyle) -> Self {
+        self.text_style.get_or_insert(text_style);
+        self
+    }
+
+    /// Use [`TextStyle::Heading`].
+    #[inline]
+    pub fn heading(self) -> Self {
+        self.text_style(TextStyle::Heading)
+    }
+
+    /// Use [`TextStyle::Monospace`].
+    #[inline]
+    pub fn monospace(self) -> Self {
+        self.text_style(TextStyle::Monospace)
+    }
+
+    /// Monospace label with different background color.
+    #[inline]
+    pub fn code(mut self) -> Self {
+        self.code = true;
+        self.text_style(TextStyle::Monospace)
+    }
+
+    /// Extra strong text (stronger color).
+    #[inline]
+    pub fn strong(mut self) -> Self {
+        self.strong = true;
+        self
+    }
+
+    /// Extra weak text (fainter color).
+    #[inline]
+    pub fn weak(mut self) -> Self {
+        self.weak = true;
+        self
+    }
+
+    /// Draw a line under the text.
+    ///
+    /// If you want to control the line color, use [`LayoutJob`] instead.
+    #[inline]
+    pub fn underline(mut self) -> Self {
+        self.underline = true;
+        self
+    }
+
+    /// Draw a line through the text, crossing it out.
+    ///
+    /// If you want to control the strikethrough line color, use [`LayoutJob`] instead.
+    #[inline]
+    pub fn strikethrough(mut self) -> Self {
+        self.strikethrough = true;
+        self
+    }
+
+    /// Tilt the characters to the right.
+    #[inline]
+    pub fn italics(mut self) -> Self {
+        self.italics = true;
+        self
+    }
+
+    /// Smaller text.
+    #[inline]
+    pub fn small(self) -> Self {
+        self.text_style(TextStyle::Small)
+    }
+
+    /// For e.g. exponents.
+    #[inline]
+    pub fn small_raised(self) -> Self {
+        self.text_style(TextStyle::Small).raised()
+    }
+
+    /// Align text to top. Only applicable together with [`Self::small()`].
+    #[inline]
+    pub fn raised(mut self) -> Self {
+        self.raised = true;
+        self
+    }
+
+    /// Fill-color behind the text.
+    #[inline]
+    pub fn background_color(mut self, background_color: impl Into<Color32>) -> Self {
+        self.background_color = background_color.into();
+        self
+    }
+
+    /// Override text color.
+    #[inline]
+    pub fn color(mut self, color: impl Into<Color32>) -> Self {
+        self.text_color = Some(color.into());
+        self
+    }
+
+    /// Read the font height of the selected text style.
+    pub fn font_height(&self, fonts: &epaint::text::Fonts, style: &crate::Style) -> f32 {
+        let text_style = self
+            .text_style
+            .or(style.override_text_style)
+            .unwrap_or(style.body_text_style);
+        fonts.row_height(text_style)
+    }
+
+    fn into_text_job(
+        self,
+        style: &Style,
+        default_text_style: TextStyle,
+        default_valign: Align,
+    ) -> WidgetTextJob {
+        let text_color = self.get_text_color(&style.visuals);
+
+        let Self {
+            text,
+            text_style,
+            background_color,
+            text_color: _, // already used by `get_text_color`
+            code,
+            strong: _, // already used by `get_text_color`
+            weak: _,   // already used by `get_text_color`
+            strikethrough,
+            underline,
+            italics,
+            raised,
+        } = self;
+
+        let job_has_color = text_color.is_some();
+        let line_color = text_color.unwrap_or_else(|| style.visuals.text_color());
+        let text_color = text_color.unwrap_or(crate::Color32::TEMPORARY_COLOR);
+
+        let text_style = text_style
+            .or(style.override_text_style)
+            .unwrap_or(default_text_style);
+
+        let mut background_color = background_color;
+        if code {
+            background_color = style.visuals.code_bg_color;
+        }
+        let underline = if underline {
+            crate::Stroke::new(1.0, line_color)
+        } else {
+            crate::Stroke::none()
+        };
+        let strikethrough = if strikethrough {
+            crate::Stroke::new(1.0, line_color)
+        } else {
+            crate::Stroke::none()
+        };
+
+        let valign = if raised {
+            crate::Align::TOP
+        } else {
+            default_valign
+        };
+
+        let text_format = crate::text::TextFormat {
+            style: text_style,
+            color: text_color,
+            background: background_color,
+            italics,
+            underline,
+            strikethrough,
+            valign,
+        };
+
+        let job = LayoutJob::single_section(text, text_format);
+        WidgetTextJob { job, job_has_color }
+    }
+
+    fn get_text_color(&self, visuals: &Visuals) -> Option<Color32> {
+        if let Some(text_color) = self.text_color {
+            Some(text_color)
+        } else if self.strong {
+            Some(visuals.strong_text_color())
+        } else if self.weak {
+            Some(visuals.weak_text_color())
+        } else {
+            visuals.override_text_color
+        }
+    }
+}
+
+// ----------------------------------------------------------------------------
+
+/// This is how you specify text for a widget.
+///
+/// A lot of widgets use `impl Into<WidgetText>` as an argument,
+/// allowing you to pass in [`String`], [`RichText`], [`LayoutJob`], and more.
+///
+/// Often a [`WidgetText`] is just a simple [`String`],
+/// but it can be a [`RichText`] (text with color, style, etc),
+/// a [`LayoutJob`] (for when you want full control of how the text looks)
+/// or text that has already been layed out in a [`Galley`].
+pub enum WidgetText {
+    RichText(RichText),
+    /// Use this [`LayoutJob`] when laying out the text.
+    ///
+    /// Only [`LayoutJob::text`] and [`LayoutJob::sections`] are guaranteed to be respected.
+    ///
+    /// [`LayoutJob::wrap_width`], [`LayoutJob::halign`], [`LayoutJob::justify`]
+    /// and [`LayoutJob::first_row_min_height`] will likely be determined by the [`crate::Layout`]
+    /// of the [`Ui`] the widget is placed in.
+    /// If you want all parts of the `LayoutJob` respected, then convert it to a
+    /// [`Galley`] and use [`Self::Galley`] instead.
+    LayoutJob(LayoutJob),
+    /// Use exactly this galley when painting the text.
+    Galley(Arc<Galley>),
+}
+
+impl Default for WidgetText {
+    fn default() -> Self {
+        Self::RichText(RichText::default())
+    }
+}
+
+impl WidgetText {
+    #[inline]
+    pub fn is_empty(&self) -> bool {
+        match self {
+            Self::RichText(text) => text.is_empty(),
+            Self::LayoutJob(job) => job.is_empty(),
+            Self::Galley(galley) => galley.is_empty(),
+        }
+    }
+
+    #[inline]
+    pub fn text(&self) -> &str {
+        match self {
+            Self::RichText(text) => text.text(),
+            Self::LayoutJob(job) => &job.text,
+            Self::Galley(galley) => galley.text(),
+        }
+    }
+
+    /// Override the [`TextStyle`] if, and only if, this is a [`RichText`].
+    ///
+    /// Prefer using [`RichText`] directly!
+    #[inline]
+    pub fn text_style(self, text_style: TextStyle) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.text_style(text_style)),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Set the [`TextStyle`] unless it has already been set
+    ///
+    /// Prefer using [`RichText`] directly!
+    #[inline]
+    pub fn fallback_text_style(self, text_style: TextStyle) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.fallback_text_style(text_style)),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Override text color if, and only if, this is a [`RichText`].
+    ///
+    /// Prefer using [`RichText`] directly!
+    #[inline]
+    pub fn color(self, color: impl Into<Color32>) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.color(color)),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn heading(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.heading()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn monospace(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.monospace()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn code(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.code()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn strong(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.strong()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn weak(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.weak()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn underline(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.underline()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn strikethrough(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.strikethrough()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn italics(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.italics()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn small(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.small()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn small_raised(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.small_raised()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn raised(self) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.raised()),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    /// Prefer using [`RichText`] directly!
+    pub fn background_color(self, background_color: impl Into<Color32>) -> Self {
+        match self {
+            Self::RichText(text) => Self::RichText(text.background_color(background_color)),
+            Self::LayoutJob(_) | Self::Galley(_) => self,
+        }
+    }
+
+    pub(crate) fn font_height(&self, fonts: &epaint::text::Fonts, style: &crate::Style) -> f32 {
+        match self {
+            Self::RichText(text) => text.font_height(fonts, style),
+            Self::LayoutJob(job) => job.font_height(fonts),
+            Self::Galley(galley) => {
+                if let Some(row) = galley.rows.first() {
+                    row.height()
+                } else {
+                    galley.size().y
+                }
+            }
+        }
+    }
+
+    pub fn into_text_job(
+        self,
+        style: &Style,
+        default_text_style: TextStyle,
+        default_valign: Align,
+    ) -> WidgetTextJob {
+        match self {
+            Self::RichText(text) => text.into_text_job(style, default_text_style, default_valign),
+            Self::LayoutJob(job) => WidgetTextJob {
+                job,
+                job_has_color: true,
+            },
+            Self::Galley(galley) => {
+                let job: LayoutJob = (*galley.job).clone();
+                WidgetTextJob {
+                    job,
+                    job_has_color: true,
+                }
+            }
+        }
+    }
+
+    /// Layout with wrap mode based on the containing `Ui`.
+    ///
+    /// wrap: override for [`Ui::wrap_text`].
+    pub fn into_galley(
+        self,
+        ui: &Ui,
+        wrap: Option<bool>,
+        available_width: f32,
+        default_text_style: TextStyle,
+    ) -> WidgetTextGalley {
+        let wrap = wrap.unwrap_or_else(|| ui.wrap_text());
+        let wrap_width = if wrap { available_width } else { f32::INFINITY };
+
+        match self {
+            Self::RichText(text) => {
+                let valign = ui.layout().vertical_align();
+                let mut text_job = text.into_text_job(ui.style(), default_text_style, valign);
+                text_job.job.wrap_width = wrap_width;
+                WidgetTextGalley {
+                    galley: ui.fonts().layout_job(text_job.job),
+                    galley_has_color: text_job.job_has_color,
+                }
+            }
+            Self::LayoutJob(mut job) => {
+                job.wrap_width = wrap_width;
+                WidgetTextGalley {
+                    galley: ui.fonts().layout_job(job),
+                    galley_has_color: true,
+                }
+            }
+            Self::Galley(galley) => WidgetTextGalley {
+                galley,
+                galley_has_color: true,
+            },
+        }
+    }
+}
+
+impl From<&str> for WidgetText {
+    #[inline]
+    fn from(text: &str) -> Self {
+        Self::RichText(RichText::new(text))
+    }
+}
+
+impl From<&String> for WidgetText {
+    #[inline]
+    fn from(text: &String) -> Self {
+        Self::RichText(RichText::new(text))
+    }
+}
+
+impl From<String> for WidgetText {
+    #[inline]
+    fn from(text: String) -> Self {
+        Self::RichText(RichText::new(text))
+    }
+}
+
+impl From<RichText> for WidgetText {
+    #[inline]
+    fn from(rich_text: RichText) -> Self {
+        Self::RichText(rich_text)
+    }
+}
+
+impl From<LayoutJob> for WidgetText {
+    #[inline]
+    fn from(layout_job: LayoutJob) -> Self {
+        Self::LayoutJob(layout_job)
+    }
+}
+
+impl From<Arc<Galley>> for WidgetText {
+    #[inline]
+    fn from(galley: Arc<Galley>) -> Self {
+        Self::Galley(galley)
+    }
+}
+
+// ----------------------------------------------------------------------------
+
+pub struct WidgetTextJob {
+    pub job: LayoutJob,
+    pub job_has_color: bool,
+}
+
+impl WidgetTextJob {
+    pub fn into_galley(self, fonts: &crate::text::Fonts) -> WidgetTextGalley {
+        let Self { job, job_has_color } = self;
+        let galley = fonts.layout_job(job);
+        WidgetTextGalley {
+            galley,
+            galley_has_color: job_has_color,
+        }
+    }
+}
+
+// ----------------------------------------------------------------------------
+
+/// Text that has been layed out and ready to be painted.
+pub struct WidgetTextGalley {
+    pub galley: Arc<Galley>,
+    pub galley_has_color: bool,
+}
+
+impl WidgetTextGalley {
+    /// Size of the layed out text.
+    #[inline]
+    pub fn size(&self) -> crate::Vec2 {
+        self.galley.size()
+    }
+
+    /// Size of the layed out text.
+    #[inline]
+    pub fn text(&self) -> &str {
+        self.galley.text()
+    }
+
+    #[inline]
+    pub fn galley(&self) -> &Arc<Galley> {
+        &self.galley
+    }
+
+    /// Use the colors in the original [`WidgetText`] if any,
+    /// else fall back to the one specified by the [`WidgetVisuals`].
+    pub fn paint_with_visuals(
+        self,
+        painter: &crate::Painter,
+        text_pos: Pos2,
+        visuals: &WidgetVisuals,
+    ) {
+        self.paint_with_fallback_color(painter, text_pos, visuals.text_color());
+    }
+
+    /// Use the colors in the original [`WidgetText`] if any,
+    /// else fall back to the given color.
+    pub fn paint_with_fallback_color(
+        self,
+        painter: &crate::Painter,
+        text_pos: Pos2,
+        text_color: Color32,
+    ) {
+        if self.galley_has_color {
+            painter.galley(text_pos, self.galley);
+        } else {
+            painter.galley_with_color(text_pos, self.galley, text_color);
+        }
+    }
+
+    /// Paint with this specific color.
+    pub fn paint_with_color_override(
+        self,
+        painter: &crate::Painter,
+        text_pos: Pos2,
+        text_color: Color32,
+    ) {
+        painter.galley_with_color(text_pos, self.galley, text_color);
+    }
+}
diff --git a/egui/src/widgets/button.rs b/egui/src/widgets/button.rs
index 00b5f4bb..870832ea 100644
--- a/egui/src/widgets/button.rs
+++ b/egui/src/widgets/button.rs
@@ -1,14 +1,5 @@
 use crate::*;
 
-/// For those of us who miss `a ? yes : no`.
-fn select<T>(b: bool, if_true: T, if_false: T) -> T {
-    if b {
-        if_true
-    } else {
-        if_false
-    }
-}
-
 /// Clickable button with text.
 ///
 /// See also [`Ui::button`].
@@ -17,7 +8,7 @@ fn select<T>(b: bool, if_true: T, if_false: T) -> T {
 /// # let ui = &mut egui::Ui::__test();
 /// # fn do_stuff() {}
 ///
-/// if ui.add(egui::Button::new("Click mew")).clicked() {
+/// if ui.add(egui::Button::new("Click me")).clicked() {
 ///     do_stuff();
 /// }
 ///
@@ -28,48 +19,53 @@ fn select<T>(b: bool, if_true: T, if_false: T) -> T {
 /// ```
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
 pub struct Button {
-    text: String,
-    text_color: Option<Color32>,
-    text_style: Option<TextStyle>,
+    text: WidgetText,
+    wrap: Option<bool>,
     /// None means default for interact
     fill: Option<Color32>,
     stroke: Option<Stroke>,
     sense: Sense,
     small: bool,
     frame: Option<bool>,
-    wrap: Option<bool>,
     min_size: Vec2,
 }
 
 impl Button {
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(text: impl ToString) -> Self {
+    pub fn new(text: impl Into<WidgetText>) -> Self {
         Self {
-            text: text.to_string(),
-            text_color: None,
-            text_style: None,
+            text: text.into(),
+            wrap: None,
             fill: None,
             stroke: None,
             sense: Sense::click(),
             small: false,
             frame: None,
-            wrap: None,
             min_size: Vec2::ZERO,
         }
     }
 
+    /// If `true`, the text will wrap to stay within the max width of the `Ui`.
+    ///
+    /// By default [`Self::wrap`] will be true in vertical layouts
+    /// and horizontal layouts with wrapping,
+    /// and false on non-wrapping horizontal layouts.
+    ///
+    /// Note that any `\n` in the text will always produce a new line.
+    #[inline]
+    pub fn wrap(mut self, wrap: bool) -> Self {
+        self.wrap = Some(wrap);
+        self
+    }
+
+    #[deprecated = "Replaced by: Button::new(RichText::new(text).color(…))"]
     pub fn text_color(mut self, text_color: Color32) -> Self {
-        self.text_color = Some(text_color);
-        self
-    }
-
-    pub fn text_color_opt(mut self, text_color: Option<Color32>) -> Self {
-        self.text_color = text_color;
+        self.text = self.text.color(text_color);
         self
     }
 
+    #[deprecated = "Replaced by: Button::new(RichText::new(text).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.text_style = Some(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 
@@ -91,7 +87,7 @@ impl Button {
 
     /// Make this a small button, suitable for embedding into text.
     pub fn small(mut self) -> Self {
-        self.text_style = Some(TextStyle::Body);
+        self.text = self.text.text_style(TextStyle::Body);
         self.small = true;
         self
     }
@@ -109,17 +105,6 @@ impl Button {
         self
     }
 
-    /// If `true`, the text will wrap at the `max_width`.
-    /// By default [`Self::wrap`] will be true in vertical layouts
-    /// and horizontal layouts with wrapping,
-    /// and false on non-wrapping horizontal layouts.
-    ///
-    /// Note that any `\n` in the button text will always produce a new line.
-    pub fn wrap(mut self, wrap: bool) -> Self {
-        self.wrap = Some(wrap);
-        self
-    }
-
     pub(crate) fn min_size(mut self, min_size: Vec2) -> Self {
         self.min_size = min_size;
         self
@@ -130,49 +115,40 @@ impl Widget for Button {
     fn ui(self, ui: &mut Ui) -> Response {
         let Button {
             text,
-            text_color,
-            text_style,
+            wrap,
             fill,
             stroke,
             sense,
             small,
             frame,
-            wrap,
             min_size,
         } = self;
 
         let frame = frame.unwrap_or_else(|| ui.visuals().button_frame);
 
-        let text_style = text_style
-            .or(ui.style().override_text_style)
-            .unwrap_or(TextStyle::Button);
-
         let mut button_padding = ui.spacing().button_padding;
         if small {
             button_padding.y = 0.0;
         }
         let total_extra = button_padding + button_padding;
 
-        let wrap = wrap.unwrap_or_else(|| ui.wrap_text());
-        let wrap_width = select(wrap, ui.available_width() - total_extra.x, f32::INFINITY);
-        let galley = ui
-            .fonts()
-            .layout_delayed_color(text, text_style, wrap_width);
+        let wrap_width = ui.available_width() - total_extra.x;
+        let text = text.into_galley(ui, wrap, wrap_width, TextStyle::Button);
 
-        let mut desired_size = galley.size() + 2.0 * button_padding;
+        let mut desired_size = text.size() + 2.0 * button_padding;
         if !small {
             desired_size.y = desired_size.y.at_least(ui.spacing().interact_size.y);
         }
         desired_size = desired_size.at_least(min_size);
 
         let (rect, response) = ui.allocate_at_least(desired_size, sense);
-        response.widget_info(|| WidgetInfo::labeled(WidgetType::Button, galley.text()));
+        response.widget_info(|| WidgetInfo::labeled(WidgetType::Button, text.text()));
 
         if ui.clip_rect().intersects(rect) {
             let visuals = ui.style().interact(&response);
             let text_pos = ui
                 .layout()
-                .align_size_within_rect(galley.size(), rect.shrink2(button_padding))
+                .align_size_within_rect(text.size(), rect.shrink2(button_padding))
                 .min;
 
             if frame {
@@ -186,10 +162,7 @@ impl Widget for Button {
                 );
             }
 
-            let text_color = text_color
-                .or(ui.visuals().override_text_color)
-                .unwrap_or_else(|| visuals.text_color());
-            ui.painter().galley_with_color(text_pos, galley, text_color);
+            text.paint_with_visuals(ui.painter(), text_pos, visuals);
         }
 
         response
@@ -211,48 +184,35 @@ impl Widget for Button {
 /// ui.add(egui::Checkbox::new(&mut my_bool, "Checked"));
 /// ```
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
-#[derive(Debug)]
 pub struct Checkbox<'a> {
     checked: &'a mut bool,
-    text: String,
-    text_color: Option<Color32>,
-    text_style: Option<TextStyle>,
+    text: WidgetText,
 }
 
 impl<'a> Checkbox<'a> {
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(checked: &'a mut bool, text: impl ToString) -> Self {
+    pub fn new(checked: &'a mut bool, text: impl Into<WidgetText>) -> Self {
         Checkbox {
             checked,
-            text: text.to_string(),
-            text_color: None,
-            text_style: None,
+            text: text.into(),
         }
     }
 
+    #[deprecated = "Replaced by: Checkbox::new(RichText::new(text).color(…))"]
     pub fn text_color(mut self, text_color: Color32) -> Self {
-        self.text_color = Some(text_color);
+        self.text = self.text.color(text_color);
         self
     }
 
+    #[deprecated = "Replaced by: Checkbox::new(RichText::new(text).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.text_style = Some(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 }
 
 impl<'a> Widget for Checkbox<'a> {
     fn ui(self, ui: &mut Ui) -> Response {
-        let Checkbox {
-            checked,
-            text,
-            text_color,
-            text_style,
-        } = self;
-
-        let text_style = text_style
-            .or(ui.style().override_text_style)
-            .unwrap_or(TextStyle::Button);
+        let Checkbox { checked, text } = self;
 
         let spacing = &ui.spacing();
         let icon_width = spacing.icon_width;
@@ -260,16 +220,10 @@ impl<'a> Widget for Checkbox<'a> {
         let button_padding = spacing.button_padding;
         let total_extra = button_padding + vec2(icon_width + icon_spacing, 0.0) + button_padding;
 
-        let wrap_width = select(
-            ui.wrap_text(),
-            ui.available_width() - total_extra.x,
-            f32::INFINITY,
-        );
-        let galley = ui
-            .fonts()
-            .layout_delayed_color(text, text_style, wrap_width);
+        let wrap_width = ui.available_width() - total_extra.x;
+        let text = text.into_galley(ui, None, wrap_width, TextStyle::Button);
 
-        let mut desired_size = total_extra + galley.size();
+        let mut desired_size = total_extra + text.size();
         desired_size = desired_size.at_least(spacing.interact_size);
         desired_size.y = desired_size.y.max(icon_width);
         let (rect, mut response) = ui.allocate_exact_size(desired_size, Sense::click());
@@ -278,14 +232,13 @@ impl<'a> Widget for Checkbox<'a> {
             *checked = !*checked;
             response.mark_changed();
         }
-        response
-            .widget_info(|| WidgetInfo::selected(WidgetType::Checkbox, *checked, galley.text()));
+        response.widget_info(|| WidgetInfo::selected(WidgetType::Checkbox, *checked, text.text()));
 
         // let visuals = ui.style().interact_selectable(&response, *checked); // too colorful
         let visuals = ui.style().interact(&response);
         let text_pos = pos2(
             rect.min.x + button_padding.x + icon_width + icon_spacing,
-            rect.center().y - 0.5 * galley.size().y,
+            rect.center().y - 0.5 * text.size().y,
         );
         let (small_icon_rect, big_icon_rect) = ui.spacing().icon_rectangles(rect);
         ui.painter().add(epaint::RectShape {
@@ -307,10 +260,7 @@ impl<'a> Widget for Checkbox<'a> {
             ));
         }
 
-        let text_color = text_color
-            .or(ui.visuals().override_text_color)
-            .unwrap_or_else(|| visuals.text_color());
-        ui.painter().galley_with_color(text_pos, galley, text_color);
+        text.paint_with_visuals(ui.painter(), text_pos, visuals);
         response
     }
 }
@@ -336,73 +286,54 @@ impl<'a> Widget for Checkbox<'a> {
 /// }
 /// ```
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
-#[derive(Debug)]
 pub struct RadioButton {
     checked: bool,
-    text: String,
-    text_color: Option<Color32>,
-    text_style: Option<TextStyle>,
+    text: WidgetText,
 }
 
 impl RadioButton {
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(checked: bool, text: impl ToString) -> Self {
+    pub fn new(checked: bool, text: impl Into<WidgetText>) -> Self {
         Self {
             checked,
-            text: text.to_string(),
-            text_color: None,
-            text_style: None,
+            text: text.into(),
         }
     }
 
+    #[deprecated = "Replaced by: RadioButton::new(RichText::new(text).color(…))"]
     pub fn text_color(mut self, text_color: Color32) -> Self {
-        self.text_color = Some(text_color);
+        self.text = self.text.color(text_color);
         self
     }
 
+    #[deprecated = "Replaced by: RadioButton::new(RichText::new(text).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.text_style = Some(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 }
 
 impl Widget for RadioButton {
     fn ui(self, ui: &mut Ui) -> Response {
-        let RadioButton {
-            checked,
-            text,
-            text_color,
-            text_style,
-        } = self;
-
-        let text_style = text_style
-            .or(ui.style().override_text_style)
-            .unwrap_or(TextStyle::Button);
+        let RadioButton { checked, text } = self;
 
         let icon_width = ui.spacing().icon_width;
         let icon_spacing = ui.spacing().icon_spacing;
         let button_padding = ui.spacing().button_padding;
         let total_extra = button_padding + vec2(icon_width + icon_spacing, 0.0) + button_padding;
 
-        let wrap_width = select(
-            ui.wrap_text(),
-            ui.available_width() - total_extra.x,
-            f32::INFINITY,
-        );
-        let galley = ui
-            .fonts()
-            .layout_delayed_color(text, text_style, wrap_width);
+        let wrap_width = ui.available_width() - total_extra.x;
+        let text = text.into_galley(ui, None, wrap_width, TextStyle::Button);
 
-        let mut desired_size = total_extra + galley.size();
+        let mut desired_size = total_extra + text.size();
         desired_size = desired_size.at_least(ui.spacing().interact_size);
         desired_size.y = desired_size.y.max(icon_width);
         let (rect, response) = ui.allocate_exact_size(desired_size, Sense::click());
         response
-            .widget_info(|| WidgetInfo::selected(WidgetType::RadioButton, checked, galley.text()));
+            .widget_info(|| WidgetInfo::selected(WidgetType::RadioButton, checked, text.text()));
 
         let text_pos = pos2(
             rect.min.x + button_padding.x + icon_width + icon_spacing,
-            rect.center().y - 0.5 * galley.size().y,
+            rect.center().y - 0.5 * text.size().y,
         );
 
         // let visuals = ui.style().interact_selectable(&response, checked); // too colorful
@@ -429,10 +360,7 @@ impl Widget for RadioButton {
             });
         }
 
-        let text_color = text_color
-            .or(ui.visuals().override_text_color)
-            .unwrap_or_else(|| visuals.text_color());
-        painter.galley_with_color(text_pos, galley, text_color);
+        text.paint_with_visuals(ui.painter(), text_pos, visuals);
         response
     }
 }
diff --git a/egui/src/widgets/drag_value.rs b/egui/src/widgets/drag_value.rs
index 054e4e3c..32a5d9de 100644
--- a/egui/src/widgets/drag_value.rs
+++ b/egui/src/widgets/drag_value.rs
@@ -208,11 +208,12 @@ impl<'a> Widget for DragValue<'a> {
             }
             response
         } else {
-            let button = Button::new(format!("{}{}{}", prefix, value_text, suffix))
-                .sense(Sense::click_and_drag())
-                .text_style(TextStyle::Monospace)
-                .wrap(false)
-                .min_size(ui.spacing().interact_size); // TODO: find some more generic solution to this
+            let button = Button::new(
+                RichText::new(format!("{}{}{}", prefix, value_text, suffix)).monospace(),
+            )
+            .wrap(false)
+            .sense(Sense::click_and_drag())
+            .min_size(ui.spacing().interact_size); // TODO: find some more generic solution to `min_size`
 
             let response = ui.add(button);
             let mut response = response.on_hover_cursor(CursorIcon::ResizeHorizontal);
diff --git a/egui/src/widgets/hyperlink.rs b/egui/src/widgets/hyperlink.rs
index 28f47edb..36d165a3 100644
--- a/egui/src/widgets/hyperlink.rs
+++ b/egui/src/widgets/hyperlink.rs
@@ -12,7 +12,7 @@ use crate::*;
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
 pub struct Hyperlink {
     url: String,
-    label: Label,
+    text: WidgetText,
 }
 
 impl Hyperlink {
@@ -21,41 +21,45 @@ impl Hyperlink {
         let url = url.to_string();
         Self {
             url: url.clone(),
-            label: Label::new(url).sense(Sense::click()),
+            text: url.into(),
         }
     }
 
     #[allow(clippy::needless_pass_by_value)]
-    pub fn from_label_and_url(label: impl Into<Label>, url: impl ToString) -> Self {
+    pub fn from_label_and_url(text: impl Into<WidgetText>, url: impl ToString) -> Self {
         Self {
             url: url.to_string(),
-            label: label.into(),
+            text: text.into(),
         }
     }
 
-    /// Show some other text than the url
+    #[deprecated = "Use Hyperlink::from_label_and_url instead"]
     #[allow(clippy::needless_pass_by_value)]
     pub fn text(mut self, text: impl ToString) -> Self {
-        self.label.text = text.to_string();
+        self.text = text.to_string().into();
         self
     }
 
-    /// The default is [`Style::body_text_style`] (generally [`TextStyle::Body`]).
+    #[deprecated = "Use Hyperlink::from_label_and_url instead"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.label = self.label.text_style(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 
-    pub fn small(self) -> Self {
-        self.text_style(TextStyle::Small)
+    #[deprecated = "Use Hyperlink::from_label_and_url instead"]
+    pub fn small(mut self) -> Self {
+        self.text = self.text.text_style(TextStyle::Small);
+        self
     }
 }
 
 impl Widget for Hyperlink {
     fn ui(self, ui: &mut Ui) -> Response {
-        let Hyperlink { url, label } = self;
-        let (pos, galley, response) = label.layout_in_ui(ui);
-        response.widget_info(|| WidgetInfo::labeled(WidgetType::Hyperlink, galley.text()));
+        let Hyperlink { url, text } = self;
+        let label = Label::new(text).sense(Sense::click());
+
+        let (pos, text_galley, response) = label.layout_in_ui(ui);
+        response.widget_info(|| WidgetInfo::labeled(WidgetType::Hyperlink, text_galley.text()));
 
         if response.hovered() {
             ui.ctx().output().cursor_icon = CursorIcon::PointingHand;
@@ -85,7 +89,7 @@ impl Widget for Hyperlink {
 
         ui.painter().add(epaint::TextShape {
             pos,
-            galley,
+            galley: text_galley.galley,
             override_text_color: Some(color),
             underline,
             angle: 0.0,
diff --git a/egui/src/widgets/label.rs b/egui/src/widgets/label.rs
index 6ccc3e6c..5f2c14a8 100644
--- a/egui/src/widgets/label.rs
+++ b/egui/src/widgets/label.rs
@@ -1,9 +1,4 @@
-use crate::*;
-use epaint::{
-    text::{LayoutJob, LayoutSection, TextFormat},
-    Galley,
-};
-use std::sync::Arc;
+use crate::{widget_text::WidgetTextGalley, *};
 
 /// Static text.
 ///
@@ -11,135 +6,123 @@ use std::sync::Arc;
 /// # let ui = &mut egui::Ui::__test();
 /// ui.label("Equivalent");
 /// ui.add(egui::Label::new("Equivalent"));
-/// ui.add(egui::Label::new("With Options").text_color(egui::Color32::RED));
+/// ui.add(egui::Label::new("With Options").wrap(false));
+/// ui.label(egui::RichText::new("With formatting").underline());
 /// ```
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
 pub struct Label {
-    // TODO: not pub
-    pub(crate) text: String,
-    pub(crate) wrap: Option<bool>,
-    pub(crate) text_style: Option<TextStyle>,
-    pub(crate) background_color: Color32,
-    pub(crate) text_color: Option<Color32>,
-    code: bool,
-    strong: bool,
-    weak: bool,
-    strikethrough: bool,
-    underline: bool,
-    italics: bool,
-    raised: bool,
+    text: WidgetText,
+    wrap: Option<bool>,
     sense: Sense,
 }
 
 impl Label {
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(text: impl ToString) -> Self {
+    pub fn new(text: impl Into<WidgetText>) -> Self {
         Self {
-            text: text.to_string(),
+            text: text.into(),
             wrap: None,
-            text_style: None,
-            background_color: Color32::TRANSPARENT,
-            text_color: None,
-            code: false,
-            strong: false,
-            weak: false,
-            strikethrough: false,
-            underline: false,
-            italics: false,
-            raised: false,
             sense: Sense::focusable_noninteractive(),
         }
     }
 
     pub fn text(&self) -> &str {
-        &self.text
+        self.text.text()
     }
 
-    /// If `true`, the text will wrap at the `max_width`.
+    /// If `true`, the text will wrap to stay within the max width of the `Ui`.
+    ///
     /// By default [`Self::wrap`] will be true in vertical layouts
     /// and horizontal layouts with wrapping,
     /// and false on non-wrapping horizontal layouts.
     ///
-    /// Note that any `\n` in the text label will always produce a new line.
+    /// Note that any `\n` in the text will always produce a new line.
+    #[inline]
     pub fn wrap(mut self, wrap: bool) -> Self {
         self.wrap = Some(wrap);
         self
     }
 
-    /// The default is [`Style::body_text_style`] (generally [`TextStyle::Body`]).
+    #[deprecated = "Replaced by Label::new(RichText::new(…).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.text_style = Some(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 
-    pub fn heading(self) -> Self {
-        self.text_style(TextStyle::Heading)
+    #[deprecated = "Replaced by Label::new(RichText::new(…).heading())"]
+    pub fn heading(mut self) -> Self {
+        self.text = self.text.heading();
+        self
     }
 
-    pub fn monospace(self) -> Self {
-        self.text_style(TextStyle::Monospace)
+    #[deprecated = "Replaced by Label::new(RichText::new(…).monospace())"]
+    pub fn monospace(mut self) -> Self {
+        self.text = self.text.monospace();
+        self
     }
 
-    /// Monospace label with gray background
+    #[deprecated = "Replaced by Label::new(RichText::new(…).code())"]
     pub fn code(mut self) -> Self {
-        self.code = true;
-        self.text_style(TextStyle::Monospace)
+        self.text = self.text.code();
+        self
     }
 
-    /// Extra strong text (stronger color).
+    #[deprecated = "Replaced by Label::new(RichText::new(…).strong())"]
     pub fn strong(mut self) -> Self {
-        self.strong = true;
+        self.text = self.text.strong();
         self
     }
 
-    /// Extra weak text (fainter color).
+    #[deprecated = "Replaced by Label::new(RichText::new(…).weak())"]
     pub fn weak(mut self) -> Self {
-        self.weak = true;
+        self.text = self.text.weak();
         self
     }
 
-    /// draw a line under the text
+    #[deprecated = "Replaced by Label::new(RichText::new(…).underline())"]
     pub fn underline(mut self) -> Self {
-        self.underline = true;
+        self.text = self.text.underline();
         self
     }
 
-    /// draw a line through the text, crossing it out
+    #[deprecated = "Replaced by Label::new(RichText::new(…).strikethrough())"]
     pub fn strikethrough(mut self) -> Self {
-        self.strikethrough = true;
+        self.text = self.text.strikethrough();
         self
     }
 
-    /// tilt the characters to the right.
+    #[deprecated = "Replaced by Label::new(RichText::new(…).italics())"]
     pub fn italics(mut self) -> Self {
-        self.italics = true;
+        self.text = self.text.italics();
         self
     }
 
-    /// Smaller text
-    pub fn small(self) -> Self {
-        self.text_style(TextStyle::Small)
+    #[deprecated = "Replaced by Label::new(RichText::new(…).small())"]
+    pub fn small(mut self) -> Self {
+        self.text = self.text.small();
+        self
     }
 
-    /// For e.g. exponents
-    pub fn small_raised(self) -> Self {
-        self.text_style(TextStyle::Small).raised()
+    #[deprecated = "Replaced by Label::new(RichText::new(…).small_raised())"]
+    pub fn small_raised(mut self) -> Self {
+        self.text = self.text.small_raised();
+        self
     }
 
-    /// Align text to top. Only applicable together with [`Self::small()`].
+    #[deprecated = "Replaced by Label::new(RichText::new(…).raised())"]
     pub fn raised(mut self) -> Self {
-        self.raised = true;
+        self.text = self.text.raised();
         self
     }
 
-    /// Fill-color behind the text
+    #[deprecated = "Replaced by Label::new(RichText::new(…).background_color(…))"]
     pub fn background_color(mut self, background_color: impl Into<Color32>) -> Self {
-        self.background_color = background_color.into();
+        self.text = self.text.background_color(background_color);
         self
     }
 
+    #[deprecated = "Replaced by Label::new(RichText::new(…).text_color())"]
     pub fn text_color(mut self, text_color: impl Into<Color32>) -> Self {
-        self.text_color = Some(text_color.into());
+        self.text = self.text.color(text_color);
         self
     }
 
@@ -163,238 +146,119 @@ impl Label {
 }
 
 impl Label {
-    pub fn layout(&self, ui: &Ui) -> Arc<Galley> {
-        let max_width = ui.available_width();
-        let line_color = self.get_text_color(ui, ui.visuals().text_color());
-        self.layout_width(ui, max_width, line_color)
-    }
-
-    /// `line_color`: used for underline and strikethrough, if any.
-    pub fn layout_width(&self, ui: &Ui, max_width: f32, line_color: Color32) -> Arc<Galley> {
-        let (halign, justify) = if ui.is_grid() {
-            (Align::LEFT, false) // TODO: remove special Grid hacks like these
-        } else {
-            (
-                ui.layout().horizontal_placement(),
-                ui.layout().horizontal_justify(),
-            )
-        };
-        self.layout_impl(ui, 0.0, max_width, 0.0, line_color, halign, justify)
-    }
-
-    #[allow(clippy::too_many_arguments)]
-    fn layout_impl(
-        &self,
-        ui: &Ui,
-        leading_space: f32,
-        max_width: f32,
-        first_row_min_height: f32,
-        line_color: Color32,
-        halign: Align,
-        justify: bool,
-    ) -> Arc<Galley> {
-        let text_style = self.text_style_or_default(ui.style());
-        let wrap_width = if self.should_wrap(ui) {
-            max_width
-        } else {
-            f32::INFINITY
-        };
-
-        let mut background_color = self.background_color;
-        if self.code {
-            background_color = ui.visuals().code_bg_color;
-        }
-        let underline = if self.underline {
-            Stroke::new(1.0, line_color)
-        } else {
-            Stroke::none()
-        };
-        let strikethrough = if self.strikethrough {
-            Stroke::new(1.0, line_color)
-        } else {
-            Stroke::none()
-        };
-
-        let valign = if self.raised {
-            Align::TOP
-        } else {
-            ui.layout().vertical_align()
-        };
-
-        let job = LayoutJob {
-            text: self.text.clone(), // TODO: avoid clone
-            sections: vec![LayoutSection {
-                leading_space,
-                byte_range: 0..self.text.len(),
-                format: TextFormat {
-                    style: text_style,
-                    color: Color32::TEMPORARY_COLOR,
-                    background: background_color,
-                    italics: self.italics,
-                    underline,
-                    strikethrough,
-                    valign,
-                },
-            }],
-            wrap_width,
-            first_row_min_height,
-            halign,
-            justify,
-            ..Default::default()
-        };
-
-        ui.fonts().layout_job(job)
-    }
-
-    /// `has_focus`: the item is selected with the keyboard, so highlight with underline.
-    /// `response_color`: Unless we have a special color set, use this.
-    pub(crate) fn paint_galley(
-        &self,
-        ui: &mut Ui,
-        pos: Pos2,
-        galley: Arc<Galley>,
-        has_focus: bool,
-        response_color: Color32,
-    ) {
-        let text_color = self.get_text_color(ui, response_color);
-
-        let underline = if has_focus {
-            Stroke::new(1.0, text_color)
-        } else {
-            Stroke::none()
-        };
-
-        ui.painter().add(epaint::TextShape {
-            pos,
-            galley,
-            override_text_color: Some(text_color),
-            underline,
-            angle: 0.0,
-        });
-    }
-
-    /// `response_color`: Unless we have a special color set, use this.
-    fn get_text_color(&self, ui: &Ui, response_color: Color32) -> Color32 {
-        if let Some(text_color) = self.text_color {
-            text_color
-        } else if self.strong {
-            ui.visuals().strong_text_color()
-        } else if self.weak {
-            ui.visuals().weak_text_color()
-        } else {
-            response_color
-        }
-    }
-
-    pub fn font_height(&self, fonts: &epaint::text::Fonts, style: &Style) -> f32 {
-        let text_style = self.text_style_or_default(style);
-        fonts.row_height(text_style)
-    }
-
-    // TODO: this should return a LabelLayout which has a paint method.
-    // We can then split Widget::Ui in two: layout + allocating space, and painting.
-    // this allows us to assemble labels, THEN detect interaction, THEN chose color style based on that.
-    // pub fn layout(self, ui: &mut ui) -> LabelLayout { }
-
-    // TODO: a paint method for painting anywhere in a ui.
-    // This should be the easiest method of putting text anywhere.
-
-    /// Read the text style, or get the default for the current style
-    pub fn text_style_or_default(&self, style: &Style) -> TextStyle {
-        self.text_style
-            .or(style.override_text_style)
-            .unwrap_or(style.body_text_style)
-    }
-
-    fn should_wrap(&self, ui: &Ui) -> bool {
-        self.wrap.or(ui.style().wrap).unwrap_or_else(|| {
-            if let Some(grid) = ui.grid() {
-                grid.wrap_text()
-            } else {
-                let layout = ui.layout();
-                layout.is_vertical() || layout.is_horizontal() && layout.main_wrap()
-            }
-        })
-    }
-
-    /// Do layout and place the galley in the ui, without painting it or adding widget info.
-    pub(crate) fn layout_in_ui(&self, ui: &mut Ui) -> (Pos2, Arc<Galley>, Response) {
-        let sense = self.sense;
-        let max_width = ui.available_width();
-
-        if self.should_wrap(ui)
-            && ui.layout().main_dir() == Direction::LeftToRight
-            && ui.layout().main_wrap()
-            && max_width.is_finite()
-        {
-            // On a wrapping horizontal layout we want text to start after the previous widget,
-            // then continue on the line below! This will take some extra work:
-
-            let cursor = ui.cursor();
-            let first_row_indentation = max_width - ui.available_size_before_wrap().x;
-            egui_assert!(first_row_indentation.is_finite());
-
-            let first_row_min_height = cursor.height();
-            let default_color = self.get_text_color(ui, ui.visuals().text_color());
-            let halign = Align::Min;
-            let justify = false;
-            let galley = self.layout_impl(
-                ui,
-                first_row_indentation,
-                max_width,
-                first_row_min_height,
-                default_color,
-                halign,
-                justify,
-            );
-
-            let pos = pos2(ui.max_rect().left(), ui.cursor().top());
-            assert!(!galley.rows.is_empty(), "Galleys are never empty");
-            // collect a response from many rows:
-            let rect = galley.rows[0].rect.translate(vec2(pos.x, pos.y));
-            let mut response = ui.allocate_rect(rect, sense);
-            for row in galley.rows.iter().skip(1) {
-                let rect = row.rect.translate(vec2(pos.x, pos.y));
-                response |= ui.allocate_rect(rect, sense);
-            }
-            (pos, galley, response)
-        } else {
-            let galley = self.layout(ui);
-            let (rect, response) = ui.allocate_exact_size(galley.size(), sense);
+    /// Do layout and position the galley in the ui, without painting it or adding widget info.
+    pub fn layout_in_ui(self, ui: &mut Ui) -> (Pos2, WidgetTextGalley, Response) {
+        if let WidgetText::Galley(galley) = self.text {
+            // If the user said "use this specific galley", then just use it:
+            let (rect, response) = ui.allocate_exact_size(galley.size(), self.sense);
             let pos = match galley.job.halign {
                 Align::LEFT => rect.left_top(),
                 Align::Center => rect.center_top(),
                 Align::RIGHT => rect.right_top(),
             };
-            (pos, galley, response)
+            let text_galley = WidgetTextGalley {
+                galley,
+                galley_has_color: true,
+            };
+            return (pos, text_galley, response);
+        }
+
+        let valign = ui.layout().vertical_align();
+        let mut text_job = self.text.into_text_job(ui.style(), TextStyle::Body, valign);
+
+        let should_wrap = self.wrap.unwrap_or_else(|| ui.wrap_text());
+        let available_width = ui.available_width();
+
+        if should_wrap
+            && ui.layout().main_dir() == Direction::LeftToRight
+            && ui.layout().main_wrap()
+            && available_width.is_finite()
+        {
+            // On a wrapping horizontal layout we want text to start after the previous widget,
+            // then continue on the line below! This will take some extra work:
+
+            let cursor = ui.cursor();
+            let first_row_indentation = available_width - ui.available_size_before_wrap().x;
+            egui_assert!(first_row_indentation.is_finite());
+
+            text_job.job.wrap_width = available_width;
+            text_job.job.first_row_min_height = cursor.height();
+            text_job.job.halign = Align::Min;
+            text_job.job.justify = false;
+            if let Some(first_section) = text_job.job.sections.first_mut() {
+                first_section.leading_space = first_row_indentation;
+            }
+            let text_galley = text_job.into_galley(ui.fonts());
+
+            let pos = pos2(ui.max_rect().left(), ui.cursor().top());
+            assert!(
+                !text_galley.galley.rows.is_empty(),
+                "Galleys are never empty"
+            );
+            // collect a response from many rows:
+            let rect = text_galley.galley.rows[0]
+                .rect
+                .translate(vec2(pos.x, pos.y));
+            let mut response = ui.allocate_rect(rect, self.sense);
+            for row in text_galley.galley.rows.iter().skip(1) {
+                let rect = row.rect.translate(vec2(pos.x, pos.y));
+                response |= ui.allocate_rect(rect, self.sense);
+            }
+            (pos, text_galley, response)
+        } else {
+            if should_wrap {
+                text_job.job.wrap_width = available_width;
+            } else {
+                text_job.job.wrap_width = f32::INFINITY;
+            };
+
+            if ui.is_grid() {
+                // TODO: remove special Grid hacks like these
+                text_job.job.halign = Align::LEFT;
+                text_job.job.justify = false;
+            } else {
+                text_job.job.halign = ui.layout().horizontal_placement();
+                text_job.job.justify = ui.layout().horizontal_justify();
+            };
+
+            let text_galley = text_job.into_galley(ui.fonts());
+            let (rect, response) = ui.allocate_exact_size(text_galley.size(), self.sense);
+            let pos = match text_galley.galley.job.halign {
+                Align::LEFT => rect.left_top(),
+                Align::Center => rect.center_top(),
+                Align::RIGHT => rect.right_top(),
+            };
+            (pos, text_galley, response)
         }
     }
 }
 
 impl Widget for Label {
     fn ui(self, ui: &mut Ui) -> Response {
-        let (pos, galley, response) = self.layout_in_ui(ui);
-        response.widget_info(|| WidgetInfo::labeled(WidgetType::Label, galley.text()));
+        let (pos, text_galley, response) = self.layout_in_ui(ui);
+        response.widget_info(|| WidgetInfo::labeled(WidgetType::Label, text_galley.text()));
         let response_color = ui.style().interact(&response).text_color();
-        self.paint_galley(ui, pos, galley, response.has_focus(), response_color);
+
+        let underline = if response.has_focus() {
+            Stroke::new(1.0, response_color)
+        } else {
+            Stroke::none()
+        };
+
+        let override_text_color = if text_galley.galley_has_color {
+            None
+        } else {
+            Some(response_color)
+        };
+
+        ui.painter().add(epaint::TextShape {
+            pos,
+            galley: text_galley.galley,
+            override_text_color,
+            underline,
+            angle: 0.0,
+        });
+
         response
     }
 }
-
-impl From<&str> for Label {
-    fn from(s: &str) -> Label {
-        Label::new(s)
-    }
-}
-
-impl From<&String> for Label {
-    fn from(s: &String) -> Label {
-        Label::new(s)
-    }
-}
-
-impl From<String> for Label {
-    fn from(s: String) -> Label {
-        Label::new(s)
-    }
-}
diff --git a/egui/src/widgets/progress_bar.rs b/egui/src/widgets/progress_bar.rs
index dec6dfdf..0ca87dd4 100644
--- a/egui/src/widgets/progress_bar.rs
+++ b/egui/src/widgets/progress_bar.rs
@@ -1,7 +1,7 @@
 use crate::*;
 
 enum ProgressBarText {
-    Custom(String),
+    Custom(WidgetText),
     Percentage,
 }
 
@@ -31,9 +31,8 @@ impl ProgressBar {
     }
 
     /// A custom text to display on the progress bar.
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn text(mut self, text: impl ToString) -> Self {
-        self.text = Some(ProgressBarText::Custom(text.to_string()));
+    pub fn text(mut self, text: impl Into<WidgetText>) -> Self {
+        self.text = Some(ProgressBarText::Custom(text.into()));
         self
     }
 
@@ -124,17 +123,19 @@ impl Widget for ProgressBar {
 
         if let Some(text_kind) = text {
             let text = match text_kind {
-                ProgressBarText::Custom(string) => string,
-                ProgressBarText::Percentage => format!("{}%", (progress * 100.0) as usize),
+                ProgressBarText::Custom(text) => text,
+                ProgressBarText::Percentage => format!("{}%", (progress * 100.0) as usize).into(),
             };
-            ui.painter().sub_region(outer_rect).text(
-                outer_rect.left_center() + vec2(ui.spacing().item_spacing.x, 0.0),
-                Align2::LEFT_CENTER,
-                text,
-                TextStyle::Button,
-                visuals
-                    .override_text_color
-                    .unwrap_or(visuals.selection.stroke.color),
+            let galley = text.into_galley(ui, Some(false), f32::INFINITY, TextStyle::Button);
+            let text_pos = outer_rect.left_center() - Vec2::new(0.0, galley.size().y / 2.0)
+                + vec2(ui.spacing().item_spacing.x, 0.0);
+            let text_color = visuals
+                .override_text_color
+                .unwrap_or(visuals.selection.stroke.color);
+            galley.paint_with_fallback_color(
+                &ui.painter().sub_region(outer_rect),
+                text_pos,
+                text_color,
             );
         }
 
diff --git a/egui/src/widgets/selected_label.rs b/egui/src/widgets/selected_label.rs
index 2eef406a..8bc4863b 100644
--- a/egui/src/widgets/selected_label.rs
+++ b/egui/src/widgets/selected_label.rs
@@ -21,64 +21,46 @@ use crate::*;
 /// }
 /// ```
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
-#[derive(Debug)]
 pub struct SelectableLabel {
     selected: bool,
-    text: String,
-    text_style: Option<TextStyle>,
+    text: WidgetText,
 }
 
 impl SelectableLabel {
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn new(selected: bool, text: impl ToString) -> Self {
+    pub fn new(selected: bool, text: impl Into<WidgetText>) -> Self {
         Self {
             selected,
-            text: text.to_string(),
-            text_style: None,
+            text: text.into(),
         }
     }
 
+    #[deprecated = "Replaced by: Button::new(RichText::new(text).text_style(…))"]
     pub fn text_style(mut self, text_style: TextStyle) -> Self {
-        self.text_style = Some(text_style);
+        self.text = self.text.text_style(text_style);
         self
     }
 }
 
 impl Widget for SelectableLabel {
     fn ui(self, ui: &mut Ui) -> Response {
-        let Self {
-            selected,
-            text,
-            text_style,
-        } = self;
-
-        let text_style = text_style
-            .or(ui.style().override_text_style)
-            .unwrap_or(TextStyle::Button);
+        let Self { selected, text } = self;
 
         let button_padding = ui.spacing().button_padding;
         let total_extra = button_padding + button_padding;
 
-        let wrap_width = if ui.wrap_text() {
-            ui.available_width() - total_extra.x
-        } else {
-            f32::INFINITY
-        };
+        let wrap_width = ui.available_width() - total_extra.x;
+        let text = text.into_galley(ui, None, wrap_width, TextStyle::Button);
 
-        let galley = ui
-            .fonts()
-            .layout_delayed_color(text, text_style, wrap_width);
-
-        let mut desired_size = total_extra + galley.size();
+        let mut desired_size = total_extra + text.size();
         desired_size.y = desired_size.y.at_least(ui.spacing().interact_size.y);
         let (rect, response) = ui.allocate_at_least(desired_size, Sense::click());
         response.widget_info(|| {
-            WidgetInfo::selected(WidgetType::SelectableLabel, selected, galley.text())
+            WidgetInfo::selected(WidgetType::SelectableLabel, selected, text.text())
         });
 
         let text_pos = ui
             .layout()
-            .align_size_within_rect(galley.size(), rect.shrink2(button_padding))
+            .align_size_within_rect(text.size(), rect.shrink2(button_padding))
             .min;
 
         let visuals = ui.style().interact_selectable(&response, selected);
@@ -91,12 +73,7 @@ impl Widget for SelectableLabel {
                 .rect(rect, corner_radius, visuals.bg_fill, visuals.bg_stroke);
         }
 
-        let text_color = ui
-            .style()
-            .visuals
-            .override_text_color
-            .unwrap_or_else(|| visuals.text_color());
-        ui.painter().galley_with_color(text_pos, galley, text_color);
+        text.paint_with_visuals(ui.painter(), text_pos, &visuals);
         response
     }
 }
diff --git a/egui/src/widgets/slider.rs b/egui/src/widgets/slider.rs
index 103685e2..adca4ddf 100644
--- a/egui/src/widgets/slider.rs
+++ b/egui/src/widgets/slider.rs
@@ -1,8 +1,9 @@
 #![allow(clippy::needless_pass_by_value)] // False positives with `impl ToString`
 
-use crate::{widgets::Label, *};
 use std::ops::RangeInclusive;
 
+use crate::*;
+
 // ----------------------------------------------------------------------------
 
 /// Combined into one function (rather than two) to make it easier
@@ -356,7 +357,8 @@ impl<'a> Slider<'a> {
     fn label_ui(&mut self, ui: &mut Ui) {
         if !self.text.is_empty() {
             let text_color = self.text_color.unwrap_or_else(|| ui.visuals().text_color());
-            ui.add(Label::new(&self.text).wrap(false).text_color(text_color));
+            let text = RichText::new(&self.text).color(text_color);
+            ui.add(Label::new(text).wrap(false));
         }
     }
 
diff --git a/egui/src/widgets/text_edit/builder.rs b/egui/src/widgets/text_edit/builder.rs
index 5368e282..0d650d6f 100644
--- a/egui/src/widgets/text_edit/builder.rs
+++ b/egui/src/widgets/text_edit/builder.rs
@@ -45,7 +45,7 @@ use super::{CCursorRange, CursorRange, TextEditOutput, TextEditState};
 #[must_use = "You should put this widget in an ui with `ui.add(widget);`"]
 pub struct TextEdit<'t> {
     text: &'t mut dyn TextBuffer,
-    hint_text: String,
+    hint_text: WidgetText,
     id: Option<Id>,
     id_source: Option<Id>,
     text_style: Option<TextStyle>,
@@ -127,9 +127,8 @@ impl<'t> TextEdit<'t> {
     }
 
     /// Show a faint hint text when the text field is empty.
-    #[allow(clippy::needless_pass_by_value)]
-    pub fn hint_text(mut self, hint_text: impl ToString) -> Self {
-        self.hint_text = hint_text.to_string();
+    pub fn hint_text(mut self, hint_text: impl Into<WidgetText>) -> Self {
+        self.hint_text = hint_text.into();
         self
     }
 
@@ -512,12 +511,12 @@ impl<'t> TextEdit<'t> {
 
         if text.as_ref().is_empty() && !hint_text.is_empty() {
             let hint_text_color = ui.visuals().weak_text_color();
-            let galley = ui.fonts().layout_job(if multiline {
-                LayoutJob::simple(hint_text, text_style, hint_text_color, desired_size.x)
+            let galley = if multiline {
+                hint_text.into_galley(ui, Some(true), desired_size.x, text_style)
             } else {
-                LayoutJob::simple_singleline(hint_text, text_style, hint_text_color)
-            });
-            painter.galley(response.rect.min, galley);
+                hint_text.into_galley(ui, Some(false), f32::INFINITY, text_style)
+            };
+            galley.paint_with_fallback_color(&painter, response.rect.min, hint_text_color);
         }
 
         if ui.memory().has_focus(id) {
diff --git a/egui_demo_lib/src/apps/demo/font_book.rs b/egui_demo_lib/src/apps/demo/font_book.rs
index 085dd0b4..638e1aa7 100644
--- a/egui_demo_lib/src/apps/demo/font_book.rs
+++ b/egui_demo_lib/src/apps/demo/font_book.rs
@@ -42,13 +42,10 @@ impl super::View for FontBook {
         ui.horizontal_wrapped(|ui| {
             ui.spacing_mut().item_spacing.x = 0.0;
             ui.label("You can add more characters by installing additional fonts with ");
-            ui.add(
-                egui::Hyperlink::from_label_and_url(
-                    "Context::set_fonts",
-                    "https://docs.rs/egui/latest/egui/struct.Context.html#method.set_fonts",
-                )
-                .text_style(egui::TextStyle::Monospace),
-            );
+            ui.add(egui::Hyperlink::from_label_and_url(
+                egui::RichText::new("Context::set_fonts").text_style(egui::TextStyle::Monospace),
+                "https://docs.rs/egui/latest/egui/struct.Context.html#method.set_fonts",
+            ));
             ui.label(".");
         });
 
@@ -90,10 +87,13 @@ impl super::View for FontBook {
 
                 for (&chr, name) in named_chars {
                     if filter.is_empty() || name.contains(filter) || *filter == chr.to_string() {
-                        let button = egui::Button::new(chr).text_style(text_style).frame(false);
+                        let button = egui::Button::new(
+                            egui::RichText::new(chr.to_string()).text_style(text_style),
+                        )
+                        .frame(false);
 
                         let tooltip_ui = |ui: &mut egui::Ui| {
-                            ui.add(egui::Label::new(chr).text_style(text_style));
+                            ui.label(egui::RichText::new(chr.to_string()).text_style(text_style));
                             ui.label(format!("{}\nU+{:X}\n\nClick to copy", name, chr as u32));
                         };
 
diff --git a/egui_demo_lib/src/apps/demo/misc_demo_window.rs b/egui_demo_lib/src/apps/demo/misc_demo_window.rs
index ea785520..b430594e 100644
--- a/egui_demo_lib/src/apps/demo/misc_demo_window.rs
+++ b/egui_demo_lib/src/apps/demo/misc_demo_window.rs
@@ -142,7 +142,7 @@ impl Widgets {
             // Trick so we don't have to add spaces in the text below:
             ui.spacing_mut().item_spacing.x = ui.fonts()[TextStyle::Body].glyph_width(' ');
 
-            ui.add(Label::new("Text can have").text_color(Color32::from_rgb(110, 255, 110)));
+            ui.label(RichText::new("Text can have").color(Color32::from_rgb(110, 255, 110)));
             ui.colored_label(Color32::from_rgb(128, 140, 255), "color"); // Shortcut version
             ui.label("and tooltips.").on_hover_text(
                 "This is a multiline tooltip that demonstrates that you can easily add tooltips to any element.\nThis is the second line.\nThis is the third.",
@@ -365,7 +365,7 @@ impl SubTree {
     ) -> Action {
         if depth > 0
             && ui
-                .add(Button::new("delete").text_color(Color32::RED))
+                .button(RichText::new("delete").color(Color32::RED))
                 .clicked()
         {
             return Action::Delete;
@@ -565,12 +565,7 @@ fn text_layout_ui(ui: &mut egui::Ui) {
         },
     );
 
-    job.wrap_width = ui.available_width();
-
-    let galley = ui.fonts().layout_job(job);
-
-    let (response, painter) = ui.allocate_painter(galley.size(), Sense::hover());
-    painter.add(Shape::galley(response.rect.min, galley));
+    ui.label(job);
 
     ui.vertical_centered(|ui| {
         ui.add(crate::__egui_github_link_file_line!());
diff --git a/egui_demo_lib/src/apps/demo/tests.rs b/egui_demo_lib/src/apps/demo/tests.rs
index 77d498e1..b683236f 100644
--- a/egui_demo_lib/src/apps/demo/tests.rs
+++ b/egui_demo_lib/src/apps/demo/tests.rs
@@ -465,7 +465,7 @@ fn lorem_ipsum(ui: &mut egui::Ui, text: &str) {
     ui.with_layout(
         egui::Layout::top_down(egui::Align::LEFT).with_cross_justify(true),
         |ui| {
-            ui.add(egui::Label::new(text).weak());
+            ui.label(egui::RichText::new(text).weak());
         },
     );
 }
diff --git a/egui_demo_lib/src/apps/demo/window_with_panels.rs b/egui_demo_lib/src/apps/demo/window_with_panels.rs
index fc20fd7b..d81520ec 100644
--- a/egui_demo_lib/src/apps/demo/window_with_panels.rs
+++ b/egui_demo_lib/src/apps/demo/window_with_panels.rs
@@ -84,7 +84,7 @@ fn lorem_ipsum(ui: &mut egui::Ui) {
     ui.with_layout(
         egui::Layout::top_down(egui::Align::LEFT).with_cross_justify(true),
         |ui| {
-            ui.add(egui::Label::new(crate::LOREM_IPSUM_LONG).small().weak());
+            ui.label(egui::RichText::new(crate::LOREM_IPSUM_LONG).small().weak());
         },
     );
 }
diff --git a/egui_demo_lib/src/apps/http_app.rs b/egui_demo_lib/src/apps/http_app.rs
index 2318f1a0..7605f6de 100644
--- a/egui_demo_lib/src/apps/http_app.rs
+++ b/egui_demo_lib/src/apps/http_app.rs
@@ -116,9 +116,9 @@ impl epi::App for HttpApp {
                     }
                     Err(error) => {
                         // This should only happen if the fetch API isn't available or something similar.
-                        ui.add(
-                            egui::Label::new(if error.is_empty() { "Error" } else { error })
-                                .text_color(egui::Color32::RED),
+                        ui.colored_label(
+                            egui::Color32::RED,
+                            if error.is_empty() { "Error" } else { error },
                         );
                     }
                 }
diff --git a/egui_demo_lib/src/easy_mark/easy_mark_viewer.rs b/egui_demo_lib/src/easy_mark/easy_mark_viewer.rs
index faffd396..07a1ba17 100644
--- a/egui_demo_lib/src/easy_mark/easy_mark_viewer.rs
+++ b/egui_demo_lib/src/easy_mark/easy_mark_viewer.rs
@@ -39,10 +39,10 @@ pub fn item_ui(ui: &mut Ui, item: easy_mark::Item<'_>) {
         }
 
         easy_mark::Item::Text(style, text) => {
-            ui.add(label_from_style(text, &style));
+            ui.label(rich_text_from_style(text, &style));
         }
         easy_mark::Item::Hyperlink(style, text, url) => {
-            let label = label_from_style(text, &style);
+            let label = rich_text_from_style(text, &style);
             ui.add(Hyperlink::from_label_and_url(label, url));
         }
 
@@ -87,7 +87,7 @@ pub fn item_ui(ui: &mut Ui, item: easy_mark::Item<'_>) {
     };
 }
 
-fn label_from_style(text: &str, style: &easy_mark::Style) -> Label {
+fn rich_text_from_style(text: &str, style: &easy_mark::Style) -> RichText {
     let easy_mark::Style {
         heading,
         quoted,
@@ -102,34 +102,34 @@ fn label_from_style(text: &str, style: &easy_mark::Style) -> Label {
 
     let small = small || raised; // Raised text is also smaller
 
-    let mut label = Label::new(text);
+    let mut rich_text = RichText::new(text);
     if heading && !small {
-        label = label.heading().strong();
+        rich_text = rich_text.heading().strong();
     }
     if small && !heading {
-        label = label.small();
+        rich_text = rich_text.small();
     }
     if code {
-        label = label.code();
+        rich_text = rich_text.code();
     }
     if strong {
-        label = label.strong();
+        rich_text = rich_text.strong();
     } else if quoted {
-        label = label.weak();
+        rich_text = rich_text.weak();
     }
     if underline {
-        label = label.underline();
+        rich_text = rich_text.underline();
     }
     if strikethrough {
-        label = label.strikethrough();
+        rich_text = rich_text.strikethrough();
     }
     if italics {
-        label = label.italics();
+        rich_text = rich_text.italics();
     }
     if raised {
-        label = label.raised();
+        rich_text = rich_text.raised();
     }
-    label
+    rich_text
 }
 
 fn bullet_point(ui: &mut Ui, width: f32) -> Response {
diff --git a/egui_demo_lib/src/lib.rs b/egui_demo_lib/src/lib.rs
index 488549fe..974e4081 100644
--- a/egui_demo_lib/src/lib.rs
+++ b/egui_demo_lib/src/lib.rs
@@ -105,7 +105,10 @@ macro_rules! __egui_github_link_file {
         crate::__egui_github_link_file!("(source code)")
     };
     ($label: expr) => {
-        egui::github_link_file!("https://github.com/emilk/egui/blob/master/", $label).small()
+        egui::github_link_file!(
+            "https://github.com/emilk/egui/blob/master/",
+            egui::RichText::new($label).small()
+        )
     };
 }
 
@@ -117,7 +120,10 @@ macro_rules! __egui_github_link_file_line {
         crate::__egui_github_link_file_line!("(source code)")
     };
     ($label: expr) => {
-        egui::github_link_file_line!("https://github.com/emilk/egui/blob/master/", $label).small()
+        egui::github_link_file_line!(
+            "https://github.com/emilk/egui/blob/master/",
+            egui::RichText::new($label).small()
+        )
     };
 }
 
diff --git a/egui_demo_lib/src/wrap_app.rs b/egui_demo_lib/src/wrap_app.rs
index 5a62f3ba..c9a04f6b 100644
--- a/egui_demo_lib/src/wrap_app.rs
+++ b/egui_demo_lib/src/wrap_app.rs
@@ -237,5 +237,5 @@ fn clock_button(ui: &mut egui::Ui, seconds_since_midnight: f64) -> egui::Respons
         (time % 1.0 * 100.0).floor()
     );
 
-    ui.add(egui::Button::new(time).text_style(egui::TextStyle::Monospace))
+    ui.button(egui::RichText::new(time).monospace())
 }
diff --git a/egui_glium/src/lib.rs b/egui_glium/src/lib.rs
index 4c7c80a2..66e1a26e 100644
--- a/egui_glium/src/lib.rs
+++ b/egui_glium/src/lib.rs
@@ -121,7 +121,7 @@ impl EguiGlium {
         &self.egui_ctx
     }
 
-    /// useful for calling e.g. [`crate::Painter::register_glium_texture`].
+    /// useful for calling e.g. [`crate::Painter::alloc_user_texture`].
     pub fn painter_mut(&mut self) -> &mut crate::Painter {
         &mut self.painter
     }
diff --git a/epaint/src/text/text_layout_types.rs b/epaint/src/text/text_layout_types.rs
index 26ce416d..415e26c4 100644
--- a/epaint/src/text/text_layout_types.rs
+++ b/epaint/src/text/text_layout_types.rs
@@ -37,6 +37,9 @@ use emath::*;
 ///     },
 /// );
 /// ```
+///
+/// As you can see, constructing a `LayoutJob` is currently a lot of work.
+/// It would be nice to have a helper macro for it!
 #[derive(Clone, Debug, PartialEq)]
 #[cfg_attr(feature = "serde", derive(serde::Deserialize, serde::Serialize))]
 pub struct LayoutJob {
@@ -118,6 +121,21 @@ impl LayoutJob {
         }
     }
 
+    #[inline]
+    pub fn single_section(text: String, format: TextFormat) -> Self {
+        Self {
+            sections: vec![LayoutSection {
+                leading_space: 0.0,
+                byte_range: 0..text.len(),
+                format,
+            }],
+            text,
+            wrap_width: f32::INFINITY,
+            break_on_newline: true,
+            ..Default::default()
+        }
+    }
+
     #[inline(always)]
     pub fn is_empty(&self) -> bool {
         self.sections.is_empty()
@@ -134,6 +152,15 @@ impl LayoutJob {
             format,
         });
     }
+
+    /// The height of the tallest used font in the job.
+    pub fn font_height(&self, fonts: &crate::Fonts) -> f32 {
+        let mut max_height = 0.0_f32;
+        for section in &self.sections {
+            max_height = max_height.max(fonts.row_height(section.format.style));
+        }
+        max_height
+    }
 }
 
 impl std::hash::Hash for LayoutJob {